Facebook New Places Directory Aims to Win the Battle for Local Search
Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was
mobile marketing
Google Replaces Local Carousel For Hotels With a 3-Pack of Organic Listings
Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s be
Deloitte’s 2014 Holiday Survey: Holiday Spending is Expected to Increase Overall
Consumers report that their holiday spending will be up this year, as they continue to change their shopping habits as well as their expectations of…
Factors Affecting Your Local SEO Strategy on Google
How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.
OMG! Mobile voice survey reveals teens love to talk
Source: googleblog.blogspot.co.uk Though it’s already helping a lot of people save time and simplify their days, there’s also potential for voice search to do a lot more in the future. An example: 45% of teens—and 36% of adults!—wish they could place a pizza delivery order using voice search on their mobile device.
Southwest Airlines’ New Homepage Design Fails on User Experience
Large images are visually appealing, but they can harm the overall user experience if they aren’t appropriately prioritized.
Google – The 2014 Traveler’s Road To Decision
Full extract (ppt) and video of the Google Hangout presentation of the Google’s 2014 Traveler’s Road To Decision Study made in collaboration with Ipsos MediaCT. Google – The 2014 Traveler’s Road To Decision from Francesco Canzoniere Here a quick recap of the most important insights: – 76% of leisure travelers select an OTA for its lower …
Google Now Lets Travelers Know When Flight Prices Drop
Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight. According to this Google+ post, you can t
Source: searchengineland.com
Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight.
The Online Travel Planning Journey of Today’s Leisure Consumers
Source: www.slideshare.net
Some valuable insights about the complexity of the traveler’s search-shop-buy journey, such as:
– Mean touch points = 6.5 (up to 7,9 for people 25-34 age old)
– Number of touch points on mobile=1, desktop=5
– Mobile devices used more by youngsters during the online travel planning journey
– 23% of bookings are “mobile”
– OTAs are the first place that travel websites consumers visit when they plan trips. Google second and Tripadvisor alike websites third.