Facebook New Places Directory Aims to Win the Battle for Local Search
Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was
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Deloitte’s 2014 Holiday Survey: Holiday Spending is Expected to Increase Overall
Consumers report that their holiday spending will be up this year, as they continue to change their shopping habits as well as their expectations of…
Twitter Tweaks its Algorithm to Improve Relevance
How experimentation informs the continued improvement of your home timeline.
Brand Challenge: Is There a ‘Recipe’ for Going Viral? “Meet Consumers’ Expectations, or Become Irrelevant.”
Digitally savvy brands that meet consumers on their own terms can drive greater engagement, write Google’s Kelli Wasuri and Gopi Kallayil.
Source: knowledge.wharton.upenn.edu
In the digital world, consumers don’t want to be ambushed by advertising; instead, they expect brands to advertise to them only when they grant brands permission to do so. Consumers expect brands to deliver something valuable in their messaging, whether its entertainment, education, or utility. And lastly, consumers know they have the power to amplify a brand’s message, and they expect to actively participate in doing so.
The message is clear — to be successful in the digital era, brands must listen to the demands of their consumers when marketing to them: “Meet our expectations, or become irrelevant.”