Using Psychology To Make Your Website More Likeable To Search Engine Algorithms

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As search engines are better able to separate high quality content from low, marketers must stop chasing the algorithm and optimize content for the user.

Source: searchenginewatch.com

Search engines have continually updated their algorithms to better understand and deliver what people are seeking. They have also worked to better identify and separate the high-quality content from the low-quality so they are able to provide users with the information that will best serve their needs.

As search engines have become better at predicting which pages will be the most useful, customers have also begun to realize that they have the right to expect relevant and valuable material. The industry has evolved to the point where if you want to appeal to the modern audiences, you must design content that focuses on these customers rather than the search engines. When your primary intention is to create highly engaging material that people can appreciate and learn from, you will succeed both in attracting your ideal customers and in ranking well with the search engines.

Marketers no longer chase the algorithm, they optimize content for the user.

Next Likely OTAs Marketing Strategies Brought To Light By The New HotelTonight’s Concierge Feature

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Source: www.mobilecommercedaily.com

Personal concierge features have the added benefit of furthering customer engagement and fostering loyalty for further bookings. This may culminate in becoming a crucial tactic for third-party apps to leverage as they strive to maintain connections with customers and prevent them from hopping from one competitor to another.

However, if personal concierge services become too saturated, users will ultimately be the deciding factor on which grab most of the lion’s share and which fall to the wayside.

Airlines Ancillary Revenues Increase By 21% In 2014

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The three major U.S. airlines are top performers even as airlines around the world increase their ancillary revenues by nearly 21%. IdeaWorks Company has r

Source: skift.com

“Ancillary revenue is an increasingly important indicator of commercial success, and a major contributor to the bottom line of airlines across the globe,” says Michael Cunningham, Chief Commercial Officer at CarTrawler. “The secret to unlocking this revenue stream can be found in the data that customers generate with every transaction.”
Airlines are getting smart about gathering data of our preferences when we book and when we fly, using a variety of sources including web-page reservations systems, mobile apps, and the sales of inflight products and services as well as advertising on in-flight entertainment systems.

Tracking Your Website Issues & Success with Google Analytics

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We use Google Analytics for monthly reports, investigating issues, monitoring performance in various channels and much more. But sometimes, when you’re swamped with work or just distracted by other things, there isn’t time to delve into Google Analytics and… Read More >

Source: www.coastdigital.co.uk

When you’re swamped with work or just distracted by other things, there isn’t time to delve into Google Analytics and look at the data on a regular basis.  So there’s every chance you’re missing important information about problems with your site or even not noticing when something has improved until perhaps the end of the month when you’re examining that month’s achievements. The good news is you can use a variety of custom alerts to notify you of these things as and when they occur. Here a few examples of how to use Google Analytics custom alerts.

Hands On With HotelTonight’s New Concierge Service, Aces

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HotelTonight just launched its newest product, Aces, which is an in-app chat feature connecting users with a personal travel concierge. The concierges,..

Source: techcrunch.com

HotelTonight just launched its newest product, Aces, which is an in-app chat feature connecting users with a personal travel concierge. The concierges, collectively referred to as “Aces”, are available 24-7 during your booking to do things like make a restaurant reservation for dinner, or get extra towels sent up to your room.

If a customer has access to Aces (the product is being slowly rolled out to users in DC, Los Angeles, New York, San Diego and San Francisco) the option to chat will show up on the bookings page starting on the morning of your hotel stay.

How Aces Actually Work

For recommendation requests, HotelTonight says that Aces work in tandem with local insiders like food bloggers and tastemakers who have a deep knowledge of their respective cities. This may change as Aces expands to thousands of cities, but for now it seems that the advice is pretty hand-curated. The service also uses online advice websites and other HT employees to supplement these recommendations.

For hotel requests like a wakeup call or room service, the current method is for the Ace to call the hotel you are staying at. HotelTonight hinted in the future that some automation could be taking place, as it seems pretty simple to interpret keywords like “bring me towels” and automatically send a request to the hotel.

The chat function also offers pre-written suggestions like “can I get my room cleaned” or “where is the best place to go out tonight” which could make it even easier to automate in the future.

How To: Stream Your Next Event Live On “Google Hangouts on Air” To YouTube

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Want to get more out of live streaming your event? Here’s how to stream Google Hangouts on Air to YouTube and how you can use this to get more exposure.

Source: www.socialmediaexaminer.com

There are many webinar and video chat tools available. They offer the possibility for greater communication, but can also be quite confusing. YouTube and Google Hangouts on Air eliminate the confusion and offer the additional benefit of recording your event while showing it in multiple places at once. 

Read on and discover how to stream your next Google Hangout on Air to YouTube.

Google Maps Adds Feature To Send Places To Your iPhone Or Android Phone

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Want to send a place point from Google Maps desktop to your mobile app? Now you can!

Source: searchengineland.com

You can now send a place you found using the desktop version of Google Maps directly to your device, be it an iPhone or Android phone running the Google Maps app.

As long as you are signed into to both the desktop version and have signed in to your app based version of Google Maps, Google will show the device(s) that is available to send it to.

Amazon AWS Device Farm Lets Developers Test Android And Fire OS Apps On Real Devices

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Starting next week, Android and Fire OS developers will be able to use a new cloud-based service from Amazon to test their apps on physical smartphones and..

Source: techcrunch.com

Starting from today, Android and Fire OS developers will be able to use a new cloud-based service from Amazon to test their apps on physical smartphones and tablets. The AWS Device Farm will allow developers to upload their apps and test them on “the most commonly used mobile devices across a continually expanding fleet that includes the latest device/OS combination.”

French Hoteliers Regain Their Business Freedom From OTAs With The End of Rate Parity

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Le GNI salue l’adoption définitive ce jeudi 9 juillet 2015 par l’Assemblée Nationale de la loi pour la croissance, l’activité et l’égalité des chances économiques, plus connue sous le nom de loi Macron. Il se réjouit plus particulièrement du vote de l’article 33 octies A qui rend aux hôteliers une totale liberté des prix. Les hôteliers pourront, dès sa promulgation par le Président de la République, pratiquer des tarifs inférieurs à ceux qu’ils postent sur les sites des agences de réservations en ligne (les (…)

Source: www.synhorcat.com

Starting from yesterday, thanks to the Article 33g A of the recent “Macron law”, hoteliers “regain” complete freedom of prices. Hoteliers now can charge prices lower than they post on the websites of online booking agencies (OTAs) and look for direct contact with their customers.

This communication comes from the French national union of hoteliers, Synhorcat (and it is written in French).

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