Navigation
Main navigation
  • Home
  • Clientes
  • Servicios
    • Servicios
    • Equipo
  • Contacto
  • Blog
  • Español
  • English
Mobile navigation
  • Home
  • Clientes
  • Servicios
    • Servicios
    • Equipo
  • Contacto
  • Blog
  • Español
  • English
Close

Tag: SEO

Categories
  • Tags
  • Hotel Marketing
  • Travel Distribution
  • Marketing Strategy
  • Travel trends
  • Hotel Distribution
  • Google
  • mobile marketing
  • Marketing Optimization
  • mobile
  • Performance Marketing
  • OTAs
  • Search Engine Marketing
  • SEO
  • Revenue Management
  • Categories
  • Analytics
  • Data Science
  • Hotel Marketing
  • Marketing Online
  • Marketing Online
  • OTAs
  • Performance Marketing
  • Predictive Analytics
  • Revenue Management
  • Scoop.it
  • SEO
  • Travel Distribution
  • Travel Metasearch
  • Uncategorized

Using Psychology To Make Your Website More Likeable To Search Engine Algorithms

julio 15, 2015 /
Scoop.it

As search engines are better able to separate high quality content from low, marketers must stop chasing the algorithm and optimize content for the user.

Source: searchenginewatch.com

Search engines have continually updated their algorithms to better understand and deliver what people are seeking. They have also worked to better identify and separate the high-quality content from the low-quality so they are able to provide users with the information that will best serve their needs.

As search engines have become better at predicting which pages will be the most useful, customers have also begun to realize that they have the right to expect relevant and valuable material. The industry has evolved to the point where if you want to appeal to the modern audiences, you must design content that focuses on these customers rather than the search engines. When your primary intention is to create highly engaging material that people can appreciate and learn from, you will succeed both in attracting your ideal customers and in ranking well with the search engines.

Marketers no longer chase the algorithm, they optimize content for the user.

…

Read more »

Best Practices For Ranking Well In Google Local Searches

julio 12, 2015 /
Scoop.it

Columnist Marcus Miller presents his comprehensive guide for ranking well in local search when you are managing multiple business locations.

Source: searchengineland.com

A comprehensive guide for ranking well in local search when you are managing multiple business locations. Most of these best practices are both good for single and multi-location businesses.

…

Read more »

Google Replaces Local Carousel For Hotels With a 3-Pack of Organic Listings

noviembre 15, 2014 /
Marketing Online / Scoop.it

Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s be

…

Read more »

Factors Affecting Your Local SEO Strategy on Google

octubre 29, 2014 /
Marketing Online / Scoop.it

How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.

…

Read more »

What Drives Online Hotel Choice, a Cornell Eye Tracking Study

octubre 17, 2014 /
Marketing Online / Scoop.it

Source: www.hotelschool.cornell.edu

«We found that when people are browsing through search results, they tend to look more frequently at hotel names than any other feature, and that pictures of the hotel appear to be hugely influential during both stages of the search. Our next project will be to dig more deeply into what we uncovered in this initial study, looking at issues such as what kinds of images have the most impact…

Read more »

Google – The 2014 Traveler’s Road To Decision

septiembre 28, 2014 /
Hotel Marketing / Marketing Online

Full extract (ppt) and video of the Google Hangout presentation of the Google’s 2014 Traveler’s Road To Decision Study made in collaboration with Ipsos MediaCT. Google – The 2014 Traveler’s Road To Decision from Francesco Canzoniere   Here a quick recap of the most important insights: – 76% of leisure travelers select an OTA for its lower prices and better deals. – 53%…

Read more »

Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords

septiembre 24, 2014 /
Hotel Marketing / Marketing Online / Marketing Online / Scoop.it / SEO

Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings. The 2014 analysis shows that content on top-performing sites is much more holistic and less keyword-focused. In this post, Marcus Tober, founder and CTO of Searchmetrics, explains why you should focus on more than just keywords when it comes to technical aspects of your site, and how you can create relevant, comprehensive content for users.

Source: moz.com

…

Read more »

The Essential Guide to Creating an SEO-Friendly Customer Journey

septiembre 24, 2014 /
Marketing Online / Marketing Online / Scoop.it / SEO

Learn how to integrate a successful SEO strategy into your customer’s buying journey.

Source: blog.hubspot.com

…

Read more »

Idiomas

  • Español
  • English

We Are Social

Search

Recent Posts

  • Using Psychology To Make Your Website More Likeable To Search Engine Algorithms
  • Next Likely OTAs Marketing Strategies Brought To Light By The New HotelTonight’s Concierge Feature
  • Airlines Ancillary Revenues Increase By 21% In 2014
  • IAG-Aer Lingus Deal Approved by The European Commission
  • Tracking Your Website Issues & Success with Google Analytics

Recent Comments

    Archives

    • julio 2015
    • marzo 2015
    • febrero 2015
    • enero 2015
    • diciembre 2014
    • noviembre 2014
    • octubre 2014
    • septiembre 2014

    Categories

    • Analytics
    • Data Science
    • Hotel Marketing
    • Marketing Online
    • Marketing Online
    • OTAs
    • Performance Marketing
    • Predictive Analytics
    • Revenue Management
    • Scoop.it
    • SEO
    • Travel Distribution
    • Travel Metasearch
    • Uncategorized

    Contactáctenos sin compromiso

     

    Contactar

    Idiomas

    • Español
    • English

    Últimos Posts

    • Using Psychology To Make Your Website More Likeable To Search Engine Algorithms
    • Next Likely OTAs Marketing Strategies Brought To Light By The New HotelTonight’s Concierge Feature
    • Airlines Ancillary Revenues Increase By 21% In 2014
    • IAG-Aer Lingus Deal Approved by The European Commission
    • Tracking Your Website Issues & Success with Google Analytics

    Tweets

    • The New Shopping Experiences Tourists Expect From Iconic Destinations http://t.co/TTjVjZBMNJ http://t.co/eskdqch8Jh 6 years ago
    • United Airlines Tests Beacons To Navigate Travelers At The Airport http://t.co/tYR2CmNpwl http://t.co/DocSRkDpaK 6 years ago
    • Marriott's Non-Transactional Email Helps Increase Revenue 86% Year-Over-Year http://t.co/gx1lOF7c4v 6 years ago
    • Marriott's Non-Transactional Email Helps Increase Revenue 86% Year-Over-Year http://t.co/a1bkAe2vrc http://t.co/ZSkCdP0SxR 6 years ago
    • 16 Email Marketing Tools Worth Using http://t.co/Jk2bYw6z3V http://t.co/dMWHDvRD13 6 years ago

    We Are Social

    Copyright 2021

    This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Siempre activado
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    GUARDAR Y ACEPTAR