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Tag: Hotel Marketing

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Hands On With HotelTonight’s New Concierge Service, Aces

julio 14, 2015 /
Scoop.it

HotelTonight just launched its newest product, Aces, which is an in-app chat feature connecting users with a personal travel concierge. The concierges,..

Source: techcrunch.com

HotelTonight just launched its newest product, Aces, which is an in-app chat feature connecting users with a personal travel concierge. The concierges, collectively referred to as “Aces”, are available 24-7 during your booking to do things like make a restaurant reservation for dinner, or get extra towels sent up to your room.

If a customer has access to Aces (the product is being slowly rolled out to users in DC, Los Angeles, New York, San Diego and San Francisco) the option to chat will show up on the bookings page starting on the morning of your hotel stay.

How Aces Actually Work

For recommendation requests, HotelTonight says that Aces work in tandem with local insiders like food bloggers and tastemakers who have a deep knowledge of their respective cities. This may change as Aces expands to thousands of cities, but for now it seems that the advice is pretty hand-curated. The service also uses online advice websites and other HT employees to supplement these recommendations.

For hotel requests like a wakeup call or room service, the current method is for the Ace to call the hotel you are staying at. HotelTonight hinted in the future that some automation could be taking place, as it seems pretty simple to interpret keywords like “bring me towels” and automatically send a request to the hotel.

The chat function also offers pre-written suggestions like “can I get my room cleaned” or “where is the best place to go out tonight” which could make it even easier to automate in the future.

…

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French Hoteliers Regain Their Business Freedom From OTAs With The End of Rate Parity

julio 13, 2015 /
Scoop.it

Le GNI salue l’adoption définitive ce jeudi 9 juillet 2015 par l’Assemblée Nationale de la loi pour la croissance, l’activité et l’égalité des chances économiques, plus connue sous le nom de loi Macron. Il se réjouit plus particulièrement du vote de l’article 33 octies A qui rend aux hôteliers une totale liberté des prix. Les hôteliers pourront, dès sa promulgation par le Président de la République, pratiquer des tarifs inférieurs à ceux qu’ils postent sur les sites des agences de réservations en ligne (les (…)

Source: www.synhorcat.com

Starting from yesterday, thanks to the Article 33g A of the recent «Macron law», hoteliers «regain» complete freedom of prices. Hoteliers now can charge prices lower than they post on the websites of online booking agencies (OTAs) and look for direct contact with their customers.

This communication comes from the French national union of hoteliers, Synhorcat (and it is written in French).

…

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Booking.com Promotes More Rivals For Hotels Adding 5,100 Homestay Listings

julio 13, 2015 /
Scoop.it

Booking.com, the OTA giant, has debuted 5,000 homestay listings — separate from its other vacation rental offerings.

Source: www.tnooz.com

If Booking.com is committed to the “homestay” category, it is entering the turf of Airbnb, the current market leader in short-term rental customers.

“Homestays” is now a category that Booking.com users can filter on. It’s distinct from “Apartments,” “Holiday homes,” “Villas,” “Guest houses”, “Bed and breakfasts,” “Hotels (with kitchen),” and “Hostels.”

Significantly, Booking.com is not requiring a credit card in advance to secure a homestay in many of the listings Tnooz saw. That makes it different from many Airbnb listings. 

…

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7 Great Articles to Optimize Your Mobile Marketing Campaigns

julio 12, 2015 /
Scoop.it

Many users browse from their phones, yet 84% of companies lack a mobile marketing strategy. These 7 articles will help make your campaigns mobile-friendly.

Source: unbounce.com

Here are seven posts that will help you launch your first mobile marketing campaigns without any hassle.

…

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Is Spending on Google Ads The Key Strategy To Slow Down Booking.com’s Growth?

julio 12, 2015 /
Scoop.it

It will soon be Memorial Day, the unofficial start of the summer travel season, and that means it’s time for AdGooroo’s annual Travel and Paid Search rep

Source: www.adgooroo.com

These are the Top 10 Travel advertisers based on Paid Search impressions generated from January through April this year.

So far, Expedia.com leads all advertisers, taking the top spot from Booking.com, which fell to #3. Notably, Trivago.com has jumped to the #4 position from #9 in 2014 and Kayak.com has broken back into the Top 10 at the #5 position. TripAdvisor.com moved up one position to #2 in the first four months of 2015, while the remaining advertisers all fell in the ranking and Hotels.com fell out of the Top 10 ranking.

…

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Best Practices For Ranking Well In Google Local Searches

julio 12, 2015 /
Scoop.it

Columnist Marcus Miller presents his comprehensive guide for ranking well in local search when you are managing multiple business locations.

Source: searchengineland.com

A comprehensive guide for ranking well in local search when you are managing multiple business locations. Most of these best practices are both good for single and multi-location businesses.

…

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Facebook New Places Directory Aims to Win the Battle for Local Search

noviembre 15, 2014 /
Marketing Online / Scoop.it

Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like «guided browsing.» It was

…

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Google Replaces Local Carousel For Hotels With a 3-Pack of Organic Listings

noviembre 15, 2014 /
Marketing Online / Scoop.it

Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s be

…

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Hospitality Net – Integrating Revenue Management, Marketing Data and Analytics | By Kelly McGuire

noviembre 06, 2014 /
Marketing Online / Scoop.it

It is not news to hoteliers that there are advantages to revenue management and marketing working more closely together. The better synchronized these two activities are, the more profitable the enterprise becomes. As an industry, we’ve been talking about opportunities in this area for a while, and recently with the advent of digital marketing and personalization initiatives, the need has grown for these groups to work more closely together. In this article, I’ll talk about emerging opportunities to synchronize demand generation and demand control activities with the goal of profitably increasing guest engagement and guest conversion.

…

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Factors Affecting Your Local SEO Strategy on Google

octubre 29, 2014 /
Marketing Online / Scoop.it

How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.

…

Read more »
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