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Tag: Travel Distribution

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Next Likely OTAs Marketing Strategies Brought To Light By The New HotelTonight’s Concierge Feature

julio 15, 2015 /
Scoop.it

Source: www.mobilecommercedaily.com

Personal concierge features have the added benefit of furthering customer engagement and fostering loyalty for further bookings. This may culminate in becoming a crucial tactic for third-party apps to leverage as they strive to maintain connections with customers and prevent them from hopping from one competitor to another.

However, if personal concierge services become too saturated, users will ultimately be the deciding factor on which grab most of the lion’s share and which fall to the wayside.

…

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Airlines Ancillary Revenues Increase By 21% In 2014

julio 15, 2015 /
Scoop.it

The three major U.S. airlines are top performers even as airlines around the world increase their ancillary revenues by nearly 21%. IdeaWorks Company has r

Source: skift.com

“Ancillary revenue is an increasingly important indicator of commercial success, and a major contributor to the bottom line of airlines across the globe,” says Michael Cunningham, Chief Commercial Officer at CarTrawler. “The secret to unlocking this revenue stream can be found in the data that customers generate with every transaction.”
Airlines are getting smart about gathering data of our preferences when we book and when we fly, using a variety of sources including web-page reservations systems, mobile apps, and the sales of inflight products and services as well as advertising on in-flight entertainment systems.

…

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IAG-Aer Lingus Deal Approved by The European Commission

julio 15, 2015 /
Scoop.it

Merged IAG-Aer Lingus will have to offer for sale five pairs of landing slots at London Gatwick

Source: www.irishtimes.com

International Airlines Group’s €1.4bn takeover of Aer Lingus cleared its final hurdle as the European Commission gave its approval of the purchase.

…

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Hands On With HotelTonight’s New Concierge Service, Aces

julio 14, 2015 /
Scoop.it

HotelTonight just launched its newest product, Aces, which is an in-app chat feature connecting users with a personal travel concierge. The concierges,..

Source: techcrunch.com

HotelTonight just launched its newest product, Aces, which is an in-app chat feature connecting users with a personal travel concierge. The concierges, collectively referred to as “Aces”, are available 24-7 during your booking to do things like make a restaurant reservation for dinner, or get extra towels sent up to your room.

If a customer has access to Aces (the product is being slowly rolled out to users in DC, Los Angeles, New York, San Diego and San Francisco) the option to chat will show up on the bookings page starting on the morning of your hotel stay.

How Aces Actually Work

For recommendation requests, HotelTonight says that Aces work in tandem with local insiders like food bloggers and tastemakers who have a deep knowledge of their respective cities. This may change as Aces expands to thousands of cities, but for now it seems that the advice is pretty hand-curated. The service also uses online advice websites and other HT employees to supplement these recommendations.

For hotel requests like a wakeup call or room service, the current method is for the Ace to call the hotel you are staying at. HotelTonight hinted in the future that some automation could be taking place, as it seems pretty simple to interpret keywords like “bring me towels” and automatically send a request to the hotel.

The chat function also offers pre-written suggestions like “can I get my room cleaned” or “where is the best place to go out tonight” which could make it even easier to automate in the future.

…

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French Hoteliers Regain Their Business Freedom From OTAs With The End of Rate Parity

julio 13, 2015 /
Scoop.it

Le GNI salue l’adoption définitive ce jeudi 9 juillet 2015 par l’Assemblée Nationale de la loi pour la croissance, l’activité et l’égalité des chances économiques, plus connue sous le nom de loi Macron. Il se réjouit plus particulièrement du vote de l’article 33 octies A qui rend aux hôteliers une totale liberté des prix. Les hôteliers pourront, dès sa promulgation par le Président de la République, pratiquer des tarifs inférieurs à ceux qu’ils postent sur les sites des agences de réservations en ligne (les (…)

Source: www.synhorcat.com

Starting from yesterday, thanks to the Article 33g A of the recent «Macron law», hoteliers «regain» complete freedom of prices. Hoteliers now can charge prices lower than they post on the websites of online booking agencies (OTAs) and look for direct contact with their customers.

This communication comes from the French national union of hoteliers, Synhorcat (and it is written in French).

…

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Booking.com Promotes More Rivals For Hotels Adding 5,100 Homestay Listings

julio 13, 2015 /
Scoop.it

Booking.com, the OTA giant, has debuted 5,000 homestay listings — separate from its other vacation rental offerings.

Source: www.tnooz.com

If Booking.com is committed to the “homestay” category, it is entering the turf of Airbnb, the current market leader in short-term rental customers.

“Homestays” is now a category that Booking.com users can filter on. It’s distinct from “Apartments,” “Holiday homes,” “Villas,” “Guest houses”, “Bed and breakfasts,” “Hotels (with kitchen),” and “Hostels.”

Significantly, Booking.com is not requiring a credit card in advance to secure a homestay in many of the listings Tnooz saw. That makes it different from many Airbnb listings. 

…

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Is Spending on Google Ads The Key Strategy To Slow Down Booking.com’s Growth?

julio 12, 2015 /
Scoop.it

It will soon be Memorial Day, the unofficial start of the summer travel season, and that means it’s time for AdGooroo’s annual Travel and Paid Search rep

Source: www.adgooroo.com

These are the Top 10 Travel advertisers based on Paid Search impressions generated from January through April this year.

So far, Expedia.com leads all advertisers, taking the top spot from Booking.com, which fell to #3. Notably, Trivago.com has jumped to the #4 position from #9 in 2014 and Kayak.com has broken back into the Top 10 at the #5 position. TripAdvisor.com moved up one position to #2 in the first four months of 2015, while the remaining advertisers all fell in the ranking and Hotels.com fell out of the Top 10 ranking.

…

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Facebook New Places Directory Aims to Win the Battle for Local Search

noviembre 15, 2014 /
Marketing Online / Scoop.it

Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like «guided browsing.» It was

…

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Google Replaces Local Carousel For Hotels With a 3-Pack of Organic Listings

noviembre 15, 2014 /
Marketing Online / Scoop.it

Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s be

…

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Yelp’s New Interesting Alternative to Tripadvisor`s Instant Booking Feature

octubre 23, 2014 /
Marketing Online / Scoop.it

Yelp is rolling out an instant booking button for hotels that is powered by online travel company Hipmunk but without users leaving the Yelp site or app.

…

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