Marketing Strategy

Using Psychology To Make Your Website More Likeable To Search Engine Algorithms

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As search engines are better able to separate high quality content from low, marketers must stop chasing the algorithm and optimize content for the user.

Source: searchenginewatch.com

Search engines have continually updated their algorithms to better understand and deliver what people are seeking. They have also worked to better identify and separate the high-quality content from the low-quality so they are able to provide users with the information that will best serve their needs.

As search engines have become better at predicting which pages will be the most useful, customers have also begun to realize that they have the right to expect relevant and valuable material. The industry has evolved to the point where if you want to appeal to the modern audiences, you must design content that focuses on these customers rather than the search engines. When your primary intention is to create highly engaging material that people can appreciate and learn from, you will succeed both in attracting your ideal customers and in ranking well with the search engines.

Marketers no longer chase the algorithm, they optimize content for the user.

Next Likely OTAs Marketing Strategies Brought To Light By The New HotelTonight’s Concierge Feature

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Source: www.mobilecommercedaily.com

Personal concierge features have the added benefit of furthering customer engagement and fostering loyalty for further bookings. This may culminate in becoming a crucial tactic for third-party apps to leverage as they strive to maintain connections with customers and prevent them from hopping from one competitor to another.

However, if personal concierge services become too saturated, users will ultimately be the deciding factor on which grab most of the lion’s share and which fall to the wayside.

How To: Stream Your Next Event Live On “Google Hangouts on Air” To YouTube

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Want to get more out of live streaming your event? Here’s how to stream Google Hangouts on Air to YouTube and how you can use this to get more exposure.

Source: www.socialmediaexaminer.com

There are many webinar and video chat tools available. They offer the possibility for greater communication, but can also be quite confusing. YouTube and Google Hangouts on Air eliminate the confusion and offer the additional benefit of recording your event while showing it in multiple places at once. 

Read on and discover how to stream your next Google Hangout on Air to YouTube.

Is Spending on Google Ads The Key Strategy To Slow Down Booking.com’s Growth?

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It will soon be Memorial Day, the unofficial start of the summer travel season, and that means it’s time for AdGooroo’s annual Travel and Paid Search rep

Source: www.adgooroo.com

These are the Top 10 Travel advertisers based on Paid Search impressions generated from January through April this year.

So far, Expedia.com leads all advertisers, taking the top spot from Booking.com, which fell to #3. Notably, Trivago.com has jumped to the #4 position from #9 in 2014 and Kayak.com has broken back into the Top 10 at the #5 position. TripAdvisor.com moved up one position to #2 in the first four months of 2015, while the remaining advertisers all fell in the ranking and Hotels.com fell out of the Top 10 ranking.

The Formula To Choose The Perfect Flight

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What makes the perfect flight? Our formula revealed!

Source: www.skyscanner.net

According to a Skyscanner study, the three most important components of a satisfactory flight are:

  1. time of day
  2. leg room
  3. on-time performance.

Sincerely, I doubt that customers have in general enough information (at hand) on the leg room and on the on-time performance of any airline companies. Therefore at least 2 over 3 components of this “magic formula” are probably overrated and may be biased… This publication is indeed a good way for Skyscanner to get some cheap advertising but it doesn’t say a lot of good about their surveys…

How To Perform Smart Web Data Analysis With Google Analytics

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Discover the gems in 80% of Google Analytics that you are not using, features that will transform your ability to identify high-impact insights and actions.

Source: www.kaushik.net

Here are the ten hidden gems that are covered in this post:

Most Important Factors In Choosing a Hotel Rewards Program

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SurveyMonkey 2015 Hospitality Consumer Report reveals lodging and dining habits and preferences, as well as most trusted brands.

Source: www.travelpulse.com

The benefits travelers seek the most from a rewards program are:

  1. discounted rates or pricing (77 percent),
  2. points toward a free product or stay (63 percent)
  3. special perks or amenities like free meals or Wi-Fi (49 percent). 

Those who stay in hotels for business purposes four or more times per year prefer to earn points toward a free product or stay.

Of those surveyed, the reason they choose a particular hotel:

  • No. 1 : 27% said price
  • No. 2: Quality of accommodations (22%)
  • No. 3: Location (21%)

When Do You Need a Long-Form Sales Page?

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You want to include *just enough* information on your landing page to close the sale. So how do you know when you need a long-form sales page?

Source: unbounce.com

Take a look at your sales page and take some time to:

  1. Determine if going long-form is the right call. Depending on the particulars of your offer and how aware your prospects are of their problem and the solution, keeping it concise may be exactly what the doctor ordered.
  2. See if your page is suffering from any of the common mistakes cited above. If it is, take the time to rework your design or copy.
  3. A/B test a longer version against a shorter version. No matter how much we’d all love for there to be tried and true best practices, there simply aren’t any. You’ve got to test for yourself.
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