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Tag: Marketing Strategy

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Using Psychology To Make Your Website More Likeable To Search Engine Algorithms

julio 15, 2015 /
Scoop.it

As search engines are better able to separate high quality content from low, marketers must stop chasing the algorithm and optimize content for the user.

Source: searchenginewatch.com

Search engines have continually updated their algorithms to better understand and deliver what people are seeking. They have also worked to better identify and separate the high-quality content from the low-quality so they are able to provide users with the information that will best serve their needs.

As search engines have become better at predicting which pages will be the most useful, customers have also begun to realize that they have the right to expect relevant and valuable material. The industry has evolved to the point where if you want to appeal to the modern audiences, you must design content that focuses on these customers rather than the search engines. When your primary intention is to create highly engaging material that people can appreciate and learn from, you will succeed both in attracting your ideal customers and in ranking well with the search engines.

Marketers no longer chase the algorithm, they optimize content for the user.

…

Read more »

Next Likely OTAs Marketing Strategies Brought To Light By The New HotelTonight’s Concierge Feature

julio 15, 2015 /
Scoop.it

Source: www.mobilecommercedaily.com

Personal concierge features have the added benefit of furthering customer engagement and fostering loyalty for further bookings. This may culminate in becoming a crucial tactic for third-party apps to leverage as they strive to maintain connections with customers and prevent them from hopping from one competitor to another.

However, if personal concierge services become too saturated, users will ultimately be the deciding factor on which grab most of the lion’s share and which fall to the wayside.

…

Read more »

How To: Stream Your Next Event Live On «Google Hangouts on Air» To YouTube

julio 14, 2015 /
Scoop.it

Want to get more out of live streaming your event? Here’s how to stream Google Hangouts on Air to YouTube and how you can use this to get more exposure.

Source: www.socialmediaexaminer.com

There are many webinar and video chat tools available. They offer the possibility for greater communication, but can also be quite confusing. YouTube and Google Hangouts on Air eliminate the confusion and offer the additional benefit of recording your event while showing it in multiple places at once. 

Read on and discover how to stream your next Google Hangout on Air to YouTube.

…

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7 Tricks To Design Your Next Hotel Facebook Ads & Get Better Results

julio 13, 2015 /
Scoop.it

Learn how to design Facebook ads that get results. View the best examples, tips and advice.

Source: designschool.canva.com

With these examples, you can see what’s working and how bigger brands are doing their advertising on Facebook.

…

Read more »

7 Great Articles to Optimize Your Mobile Marketing Campaigns

julio 12, 2015 /
Scoop.it

Many users browse from their phones, yet 84% of companies lack a mobile marketing strategy. These 7 articles will help make your campaigns mobile-friendly.

Source: unbounce.com

Here are seven posts that will help you launch your first mobile marketing campaigns without any hassle.

…

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Is Spending on Google Ads The Key Strategy To Slow Down Booking.com’s Growth?

julio 12, 2015 /
Scoop.it

It will soon be Memorial Day, the unofficial start of the summer travel season, and that means it’s time for AdGooroo’s annual Travel and Paid Search rep

Source: www.adgooroo.com

These are the Top 10 Travel advertisers based on Paid Search impressions generated from January through April this year.

So far, Expedia.com leads all advertisers, taking the top spot from Booking.com, which fell to #3. Notably, Trivago.com has jumped to the #4 position from #9 in 2014 and Kayak.com has broken back into the Top 10 at the #5 position. TripAdvisor.com moved up one position to #2 in the first four months of 2015, while the remaining advertisers all fell in the ranking and Hotels.com fell out of the Top 10 ranking.

…

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Facebook New Places Directory Aims to Win the Battle for Local Search

noviembre 15, 2014 /
Marketing Online / Scoop.it

Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like «guided browsing.» It was

…

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Deloitte’s 2014 Holiday Survey: Holiday Spending is Expected to Increase Overall

noviembre 11, 2014 /
Marketing Online / Scoop.it

Consumers report that their holiday spending will be up this year, as they continue to change their shopping habits as well as their expectations of…

…

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Factors Affecting Your Local SEO Strategy on Google

octubre 29, 2014 /
Marketing Online / Scoop.it

How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.

…

Read more »

Twitter Tweaks its Algorithm to Improve Relevance

octubre 23, 2014 /
Marketing Online / Scoop.it

How experimentation informs the continued improvement of your home timeline.

…

Read more »
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