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Tracking Your Website Issues & Success with Google Analytics

julio 14, 2015 /
Scoop.it

We use Google Analytics for monthly reports, investigating issues, monitoring performance in various channels and much more. But sometimes, when you’re swamped with work or just distracted by other things, there isn’t time to delve into Google Analytics and… Read More >

Source: www.coastdigital.co.uk

When you’re swamped with work or just distracted by other things, there isn’t time to delve into Google Analytics and look at the data on a regular basis.  So there’s every chance you’re missing important information about problems with your site or even not noticing when something has improved until perhaps the end of the month when you’re examining that month’s achievements. The good news is you can use a variety of custom alerts to notify you of these things as and when they occur. Here a few examples of how to use Google Analytics custom alerts.

…

Read more »

7 Techniques to Decrypt Users’ Search Intent

septiembre 24, 2014 /
Analytics / Marketing Online / Marketing Online / Scoop.it

Author and Internet marketing expert Pam Neely shows you how to interpret search intent.

Source: www.semrush.com

1) Check the bounce rate of your pages

2) Check your click-through rates

3) Compare your internal search queries to the queries the search engines are sending you

4) Use SEMrush to see which keywords your competitors are getting traffic from, and which keywords they are bidding on

5) Try out the keyword database at Zenya.com, where they have categorized 600 million keywords by search intent.

6) Do a survey

7) Begin with the end in mind

…

Read more »

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