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Author Archives: FRANCESCO CANZONIERE

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Best PPC Marketing Articles Of 2014 (So Far)

noviembre 27, 2014 /
Marketing Online

Yes, it’s that time of year again already. You haven’t even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to

Source: searchengineland.com

These posts offer tips, tricks, and insights that could help you start your 2015 campaigns with a bang.


Priceline Maintains Focus On Becoming a 360º Tech Provider

noviembre 26, 2014 /
Marketing Online

Priceline has been kicking it up into another gear over the past year, locking in acquisitions in a bid to improve the ultimate traveler experience.

Source: www.tnooz.com

The company appears to be entering a new phase of growth, moving from simply connecting the world’s hotels to stepping into personalization and end-to-end customer experience management. It’s no longer sufficient to just serve inventory; the company sees its role more as a place that not…

Read more »

Amazon to Get Into Hotel Booking With Launch of Travel Site

noviembre 26, 2014 /
Marketing Online

Amazon is poised to launch its own travel service, featuring drive markets for independent hotels and resorts, Skift has learned.

Source: skift.com


Google Analytics Demos & Tools

noviembre 26, 2014 /
Marketing Online

Source: analytics.blogspot.com.es

Google Analytics Demos & Tools, a new website geared toward helping Google Analytics developers tackle the challenges they face most often.
The site aims to make experienced developers more productive and to show new users what’s possible and inspire them to leverage the platform to improve their business through advanced measurement and analysis. 


Launching Last Minute Mobile Promotions Will Erode Revenues

noviembre 26, 2014 /
Marketing Online

New mobile strategies are growing daily and the breadth of these strategies can be overwhelming at times. Differentiating between strategies and identifying the most effective ones that will drive mobile business, can be a

Source: hospitalitytechnology.edgl.com

My Fovarite:

Launching last minute promotions will help sell unsold inventory.  ->FALSE

Most hoteliers would think in order to sell perishable inventory, they should utilize last minute promotions.   However, what is most often forgotten is that the mobile channel…

Read more »

How Loyal Are Millennial Travelers? – eMarketer

noviembre 25, 2014 /
Marketing Online

Millennials already make up an important share of US travel industry spending. As more millennials climb the corporate ladder, their unique travel habits show marked differences from their older peers. For example, they are surprisingly loyal, though surpassing the high bar they set requires effort, according to a new eMarketer report.

Source: www.emarketer.com

Millennial business travelers can be surprisingly loyal, though surpassing the high bar they set requires effort. The travel brands gaining…

Read more »

Charles O’Reilly: Finding a Corporate Culture that Drives Growth

noviembre 25, 2014 /
Marketing Online

Adaptive cultures minimize predictability and encourage innovation.

Source: www.gsb.stanford.edu

“The Amazon culture is characterized by frugality, decentralized decision-making, and taking risks outside their core business. If you think about the culture that develops in most large successful firms, you can see how what’s required for success in mature businesses is almost the opposite. That is, an emphasis on making your numbers, not taking risks, staying focused on today’s customers, incremental improvement, and increased centralization,”…

Read more »

Online Reviews Effects On Hotel Sales

noviembre 25, 2014 /
Marketing Online

It is interesting to observe that when it comes to online reviews, we use the terms «hotels» and «hospitality» in a generic way
when we know they include a wide range of properties, from economy to luxury hotels. It is as if we consider that
consumers’ expectations and behaviors are similar across industry segments when it comes to online reviews.

Source: www.hospitalitynet.org

1. Higher online ratings are associated with higher RevPar

2. More reviews…

Read more »

Facebook New Places Directory Aims to Win the Battle for Local Search

noviembre 15, 2014 /
Marketing Online / Scoop.it

Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like «guided browsing.» It was

…

Read more »

Google Replaces Local Carousel For Hotels With a 3-Pack of Organic Listings

noviembre 15, 2014 /
Marketing Online / Scoop.it

Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s be

…

Read more »
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