Author name: FRANCESCO CANZONIERE

Hotel companies have revamped their loyalty programs to include more than just points-based rewards. Source: www.hotelnewsnow.com Developing "loyalty" implies taking care of customers constantly, by improving their hotel experience over time. Repeating business must be the result of customers that keep enjoying your services and not the result of getting these services for less.

Learn the six step process that covers data capture, reporting, analysis for your mobile initiatives, and understand how to monetize cross-device behavior. Source: www.kaushik.net This post from Avinash Kaushik, Digital Marketing Evangelist at Google, is a very good explanation on how to approach  mobile application and mobile website separately in 6 steps: Step 1: Tag every shared link with campaign

One thing we hear a lot of in the hotel industry is that service and customer experience is where it begins and ends. Source: www.tnooz.com IHG is seeing direct benefits to the bottom line with mobile bookings delivering $611 million in revenue in 2013 – a doubling on sales via mobile the previous year.

Google has introduced a new ad extension in AdWords called callouts, which give advertisers more space to tout the benefits of their sites such as free shipping Source: marketingland.com