New mobile strategies are growing daily and the breadth of these strategies can be overwhelming at times. Differentiating between strategies and identifying the most effective ones that will drive mobile business, can be a
Launching last minute promotions will help sell unsold inventory. ->FALSE
Most hoteliers would think in order to sell perishable inventory, they should utilize last minute promotions. However, what is most often forgotten is that the mobile channel is inherently a last-minute distribution channel that capitalizes on consumer’s confidence to book on-the-go. Discounting a hotel’s rate unnecessarily erodes average daily rate because mobile bookings would have likely happened without the discount.