Millennials already make up an important share of US travel industry spending. As more millennials climb the corporate ladder, their unique travel habits show marked differences from their older peers. For example, they are surprisingly loyal, though surpassing the high bar they set requires effort, according to a new eMarketer report.
Millennial business travelers can be surprisingly loyal, though surpassing the high bar they set requires effort. The travel brands gaining traction with this audience use a calibrated mix of attainable, flexible rewards, ongoing guest feedback and old-fashioned hospitality to win them over. Once millennial travelers pick a preferred brand they often spend more and tend to stick with their choice.