Priceline Maintains Focus On Becoming a 360º Tech Provider

Priceline has been kicking it up into another gear over the past year, locking in acquisitions in a bid to improve the ultimate traveler experience.


The company appears to be entering a new phase of growth, moving from simply connecting the world’s hotels to stepping into personalization and end-to-end customer experience management. It’s no longer sufficient to just serve inventory; the company sees its role more as a place that not only helps hospitality businesses access customers but also provide the tools to deliver the most memorable experiences possible.

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