Learn the six step process that covers data capture, reporting, analysis for your mobile initiatives, and understand how to monetize cross-device behavior. Source: www.kaushik.net This post from Avinash Kaushik, Digital Marketing Evangelist at Google, is a very good explanation on how to approach  mobile application and mobile website separately in 6 steps: Step 1: Tag every shared link with campaign […]

One thing we hear a lot of in the hotel industry is that service and customer experience is where it begins and ends. Source: www.tnooz.com IHG is seeing direct benefits to the bottom line with mobile bookings delivering $611 million in revenue in 2013 – a doubling on sales via mobile the previous year.

Google has introduced a new ad extension in AdWords called callouts, which give advertisers more space to tout the benefits of their sites such as free shipping Source: marketingland.com