Consumers report that their holiday spending will be up this year, as they continue to change their shopping habits as well as their expectations of…
It is not news to hoteliers that there are advantages to revenue management and marketing working more closely together. The better synchronized these two activities are, the more profitable the enterprise becomes. As an industry, we’ve been talking about opportunities in this area for a while, and recently with the advent of digital marketing and personalization initiatives, the need has grown for these groups to work more closely together. In this article, I’ll talk about emerging opportunities to synchronize demand generation and demand control activities with the goal of profitably increasing guest engagement and guest conversion.
New research examines differences in business and leisure travel with focus on price; reviews/ratings; and the hold of loyalty programs on bookings.