Facebook New Places Directory Aims to Win the Battle for Local Search
Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was
Marketing Strategy
Deloitte’s 2014 Holiday Survey: Holiday Spending is Expected to Increase Overall
Consumers report that their holiday spending will be up this year, as they continue to change their shopping habits as well as their expectations of…
Factors Affecting Your Local SEO Strategy on Google
How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.
Twitter Tweaks its Algorithm to Improve Relevance
How experimentation informs the continued improvement of your home timeline.
What Drives Online Hotel Choice, a Cornell Eye Tracking Study
Source: www.hotelschool.cornell.edu “We found that when people are browsing through search results, they tend to look more frequently at hotel names than any other feature, and that pictures of the hotel appear to be hugely influential during both stages of the search. Our next project will be to dig more deeply into what we uncovered …
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7 Signs It’s Time To Outsource Your Marketing
Most companies try to keep their work internal, hiring new employees to fill specialized positions, such as marketing management, rather than outsourcing work. This approach is advantageous in many ways, since it allows companies to keep tight control over their flow of work, and in some cases, it keeps costs […]
High-tech NH hotel in Madrid adds 3D telepresence, startup aid – Tnooz
NH Hotels has revamped its flagship hotel in Madrid to showcase 3D holographic telepresence technology, which can be rented out.
How Millennials Think Differently about Brands — K@W
Today’s consumers can be a brand’s biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton’s Americus Reed.
Is Airbnb a Distribution or Hospitality Company? | Travel Research – Industry Events – PhoCusWright Conference
PhoCusWright’s custom market research and travel industry expertise help companies with strategic direction, trend and impact analysis, organizational transformation, IT planning, e-business development, usability studies, and competitive analysis. Our travel research knowledge helps companies in a variety of market segments make profitable decisions.
Marriott’s future: 4 things to watch
You can already check into Marriott hotels with the touch of an app. What’s next?