Google Replaces Local Carousel For Hotels With a 3-Pack of Organic Listings
Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s be
SEO
Factors Affecting Your Local SEO Strategy on Google
How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.
What Drives Online Hotel Choice, a Cornell Eye Tracking Study
Source: www.hotelschool.cornell.edu “We found that when people are browsing through search results, they tend to look more frequently at hotel names than any other feature, and that pictures of the hotel appear to be hugely influential during both stages of the search. Our next project will be to dig more deeply into what we uncovered …
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Google – The 2014 Traveler’s Road To Decision
Full extract (ppt) and video of the Google Hangout presentation of the Google’s 2014 Traveler’s Road To Decision Study made in collaboration with Ipsos MediaCT. Google – The 2014 Traveler’s Road To Decision from Francesco Canzoniere Here a quick recap of the most important insights: – 76% of leisure travelers select an OTA for its lower …
Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords
Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings. The 2014 analysis shows that content on top-performing sites is much more holistic and less keyword-focused. In this post, Marcus Tober, founder and CTO of Searchmetrics, explains why you should focus on more than just keywords when it comes to technical aspects of your site, and how you can create relevant, comprehensive content for users.
Source: moz.com
The Essential Guide to Creating an SEO-Friendly Customer Journey
Learn how to integrate a successful SEO strategy into your customer’s buying journey.
Source: blog.hubspot.com