Google Hotel Finder Archivos - Travel Performance Marketing Agency Spain

Google Replaces Local Carousel For Hotels With a 3-Pack of Organic Listings

By FRANCESCO CANZONIERE / Google, Google Hotel Finder, Hotel Distribution, Hotel Marketing, mobile marketing, SEO, Travel Distribution, Travel trends

Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s be

Google – The 2014 Traveler’s Road To Decision

By FRANCESCO CANZONIERE / Booking.com, Direct Distribution, Expedia, Google, Google Adwords, Google Hotel Finder, Hotel Marketing, Marketing Strategy, Metasearch, mobile marketing, OTAs, Performance Marketing, Revenue Management, Search Engine Marketing, SEO, Travel Distribution, Tripadvisor

Full extract (ppt) and video of the Google Hangout presentation of the Google’s 2014 Traveler’s Road To Decision Study made in collaboration with Ipsos MediaCT. Google – The 2014 Traveler’s Road To Decision from Francesco Canzoniere Here a quick recap of the most important insights: – 76% of leisure travelers select an OTA for its lower …

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The Online Travel Planning Journey of Today’s Leisure Consumers

By FRANCESCO CANZONIERE / Analytics, Booking.com, Distribution, Expedia, Google, Google Hotel Finder, Hotel Marketing, mobile, mobile marketing, Travel Distribution, Tripadvisor

Source: www.slideshare.net

Some valuable insights about the complexity of the traveler’s search-shop-buy journey, such as:
– Mean touch points = 6.5 (up to 7,9 for people 25-34 age old)
– Number of touch points on mobile=1, desktop=5
– Mobile devices used more by youngsters during the online travel planning journey
– 23% of bookings are “mobile”
– OTAs are the first place that travel websites consumers visit when they plan trips. Google second and Tripadvisor alike websites third.