The Online Travel Planning Journey of Today’s Leisure Consumers

Source: www.slideshare.net

Some valuable insights about the complexity of the traveler’s search-shop-buy journey, such as: 
– Mean touch points = 6.5 (up to 7,9 for people 25-34 age old) 
– Number of touch points on mobile=1, desktop=5 
– Mobile devices used more by youngsters during the online travel planning journey 
– 23% of bookings are «mobile» 
– OTAs are the first place that travel websites consumers visit when they plan trips. Google second and Tripadvisor alike websites third.