Analytics

Predicting the Future Sales is Hard, Try Anticipating Them Instead

With the advent of Big Data and faster and better data processing capabilities we are seeing a surge in predictive intelligence solutions; everyone is trying to predict the future to their advantage. The question though is, are they? Can the future be predicted? The main issue I have with predictive intelligence and “the next best …

Source: www.enterpriseirregulars.com

The biggest shortcoming of predictive intelligence is that it looks for buying patterns to make “relevant” offers. The idea is that if it happened once in the past, will happen again in the same way.
The main problem of Predictive intelligence is that it is not possible to complete replicate twice the context and intent, the most advanced predictors of behavior, in which the buyer acts.

A new model, anticipatory intelligence, tries to account for context, intent, but more importantly for the many different possible scenarios – instead of next best step, tries to derive next most likely scenarios all with different likelihood of happening, and present them all as anticipatory steps.

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The Online Travel Planning Journey of Today’s Leisure Consumers

Source: www.slideshare.net

Some valuable insights about the complexity of the traveler’s search-shop-buy journey, such as: 
– Mean touch points = 6.5 (up to 7,9 for people 25-34 age old) 
– Number of touch points on mobile=1, desktop=5 
– Mobile devices used more by youngsters during the online travel planning journey 
– 23% of bookings are “mobile” 
– OTAs are the first place that travel websites consumers visit when they plan trips. Google second and Tripadvisor alike websites third. 

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Let’s Get Nerdy: Data Analytics for Business Leaders Explained

This article is meant to help business leaders understand the analytics opportunity and techniquesAll the while, providing a reference for Data Scientists and technical leaders to use as they try to distill immensely complex subject areas into comprehensible bite-size pieces.

Source: www.linkedin.com

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