Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was
Facebook New Places Directory Aims to Win the Battle for Local Search Read More »
Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s be
Google Replaces Local Carousel For Hotels With a 3-Pack of Organic Listings Read More »
It is not news to hoteliers that there are advantages to revenue management and marketing working more closely together. The better synchronized these two activities are, the more profitable the enterprise becomes. As an industry, we’ve been talking about opportunities in this area for a while, and recently with the advent of digital marketing and personalization initiatives, the need has grown for these groups to work more closely together. In this article, I’ll talk about emerging opportunities to synchronize demand generation and demand control activities with the goal of profitably increasing guest engagement and guest conversion.
How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.
Factors Affecting Your Local SEO Strategy on Google Read More »
Yelp is rolling out an instant booking button for hotels that is powered by online travel company Hipmunk but without users leaving the Yelp site or app.
Yelp’s New Interesting Alternative to Tripadvisor`s Instant Booking Feature Read More »
Source: www.hotelschool.cornell.edu “We found that when people are browsing through search results, they tend to look more frequently at hotel names than any other feature, and that pictures of the hotel appear to be hugely influential during both stages of the search. Our next project will be to dig more deeply into what we uncovered
What Drives Online Hotel Choice, a Cornell Eye Tracking Study Read More »
NH Hotels has revamped its flagship hotel in Madrid to showcase 3D holographic telepresence technology, which can be rented out.
High-tech NH hotel in Madrid adds 3D telepresence, startup aid – Tnooz Read More »
Today’s consumers can be a brand’s biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton’s Americus Reed.
How Millennials Think Differently about Brands — K@W Read More »
New research examines differences in business and leisure travel with focus on price; reviews/ratings; and the hold of loyalty programs on bookings.
Video – Hotel Pricing in a Social World: The unmanaged business traveler Read More »
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