Facebook New Places Directory Aims to Win the Battle for Local Search
Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was
Hotel Marketing
Google Replaces Local Carousel For Hotels With a 3-Pack of Organic Listings
Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s be
Hospitality Net – Integrating Revenue Management, Marketing Data and Analytics | By Kelly McGuire
It is not news to hoteliers that there are advantages to revenue management and marketing working more closely together. The better synchronized these two activities are, the more profitable the enterprise becomes. As an industry, we’ve been talking about opportunities in this area for a while, and recently with the advent of digital marketing and personalization initiatives, the need has grown for these groups to work more closely together. In this article, I’ll talk about emerging opportunities to synchronize demand generation and demand control activities with the goal of profitably increasing guest engagement and guest conversion.
Factors Affecting Your Local SEO Strategy on Google
How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.
Yelp’s New Interesting Alternative to Tripadvisor`s Instant Booking Feature
Yelp is rolling out an instant booking button for hotels that is powered by online travel company Hipmunk but without users leaving the Yelp site or app.
What Drives Online Hotel Choice, a Cornell Eye Tracking Study
Source: www.hotelschool.cornell.edu “We found that when people are browsing through search results, they tend to look more frequently at hotel names than any other feature, and that pictures of the hotel appear to be hugely influential during both stages of the search. Our next project will be to dig more deeply into what we uncovered …
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High-tech NH hotel in Madrid adds 3D telepresence, startup aid – Tnooz
NH Hotels has revamped its flagship hotel in Madrid to showcase 3D holographic telepresence technology, which can be rented out.
How Millennials Think Differently about Brands — K@W
Today’s consumers can be a brand’s biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton’s Americus Reed.
Video – Hotel Pricing in a Social World: The unmanaged business traveler
New research examines differences in business and leisure travel with focus on price; reviews/ratings; and the hold of loyalty programs on bookings.
Is Airbnb a Distribution or Hospitality Company? | Travel Research – Industry Events – PhoCusWright Conference
PhoCusWright’s custom market research and travel industry expertise help companies with strategic direction, trend and impact analysis, organizational transformation, IT planning, e-business development, usability studies, and competitive analysis. Our travel research knowledge helps companies in a variety of market segments make profitable decisions.