New research examines differences in business and leisure travel with focus on price; reviews/ratings; and the hold of loyalty programs on bookings.
There are a couple of key takeaways from this study:
- Reviews matter – business travelers look to the reviews to assess what their experience will be like. If the review is positive or negative they want to know why.
- Loyalty matters – Business travelers will put up with “good enough” or “OK” if they can get their points
- Price matters – Business travelers still recognize a deal, but it’s only the lowest price that entices them. They are relatively insensitive beyond that.