PhoCusWright’s custom market research and travel industry expertise help companies with strategic direction, trend and impact analysis, organizational transformation, IT planning, e-business development, usability studies, and competitive analysis. Our travel research knowledge helps companies in a variety of market segments make profitable decisions.
You can already check into Marriott hotels with the touch of an app. What’s next?
Marriott’s future: 4 things to watch Read More »
Following the trend of marketers becoming publishers, Marriott International is launching a global creative and content marketing studio to handle internal work for its portfolio of 18 travel-related brands.
Marriott Aims to Be the Go-To Brand Publisher for Travel Entertainment Read More »
Large images are visually appealing, but they can harm the overall user experience if they aren’t appropriately prioritized.
Southwest Airlines’ New Homepage Design Fails on User Experience Read More »
The Scotland-based metasearch company argued that the original ruling by Britain’s Office of Fair Trading restricted consumer access to discounts. Source: www.dailymail.co.uk Skyscanner took its case to the UK Competition Appeal Tribunal (CAT), which ruled in its favour and sent the case back to the CMA. CMA had accepted commitments from Expedia, Booking.com and Intercontinental
Full extract (ppt) and video of the Google Hangout presentation of the Google’s 2014 Traveler’s Road To Decision Study made in collaboration with Ipsos MediaCT. Google – The 2014 Traveler’s Road To Decision from Francesco Canzoniere Here a quick recap of the most important insights: – 76% of leisure travelers select an OTA for its lower
Google – The 2014 Traveler’s Road To Decision Read More »
HotelTonight is pivoting away from its famous, signature same-day booking model to a more flexible one, where users can book up to seven days out.
Source: www.tnooz.com
Beta-testing is set to launch this week. HotelTonight is adopting an approach that’s closer to the one long-championed by online travel agencies (OTAs). It reminds me of RatesToGo.com business model change…
HotelTonight Users Will Be Able to Book up to 7 Days Out Read More »
Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight. According to this Google+ post, you can t
Source: searchengineland.com
Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight.
Google Now Lets Travelers Know When Flight Prices Drop Read More »
Digitally savvy brands that meet consumers on their own terms can drive greater engagement, write Google’s Kelli Wasuri and Gopi Kallayil.
Source: knowledge.wharton.upenn.edu
In the digital world, consumers don’t want to be ambushed by advertising; instead, they expect brands to advertise to them only when they grant brands permission to do so. Consumers expect brands to deliver something valuable in their messaging, whether its entertainment, education, or utility. And lastly, consumers know they have the power to amplify a brand’s message, and they expect to actively participate in doing so.
The message is clear — to be successful in the digital era, brands must listen to the demands of their consumers when marketing to them: “Meet our expectations, or become irrelevant.”
Source: blog.kissmetrics.com
Focus on running tests to identify the variables that do impact your audience. Start with using the funnel report to tell us how our website converts for a specific date range and then use cohort analysis (a cohort is a group of people who share a common characteristic or experience within a particular time span) in order to track how each group’s behavior changes over time.
How to Segment Your Audience and Improve Your Ecommerce Checkout Funnel Read More »
