More strategic moves by Expedia Inc as it invests $270 million in South American online travel agencies Decolar and Despegar.
Expedia Focuses on South America, Invests $270 Million in Decolar.com (OTA) Read More »
The holy grail of smart business decisions is a single view of the customer, from a single source of truth. Learn how to do that with Google Analytics! Francesco Canzoniere’s insight: Here’s a run-down of what this epic article we’ll cover: + Universal Analytics: Why don’t you love it more? + Universal Analytics: Why does your
Google Universal Analytics: Best Strategy & Implementation Tips Read More »
Three economists explain how it’s different from selling a product. Source: www.gsb.stanford.edu Tourism is an “experience good”, where the value of the service is unknown until you use it. Tripadvisor and online reviews make this value more “tangible”, visible and trustable and this increases the chances for the service to be sold.This funny video, produced
How Do You Sell a Travel Experience? Read More »
Some of the main customer acquisition techniques of online travel agencies were analysed in the first part of this article. Source: www.tnooz.com My new article on Tnooz highlights the tactics and strategies that OTAs are employing to gain the customers’ trust.
How Do OTAs Win With Loyalty? Read More »
Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was
Facebook New Places Directory Aims to Win the Battle for Local Search Read More »
Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s be
Google Replaces Local Carousel For Hotels With a 3-Pack of Organic Listings Read More »
Consumers report that their holiday spending will be up this year, as they continue to change their shopping habits as well as their expectations of…
Deloitte’s 2014 Holiday Survey: Holiday Spending is Expected to Increase Overall Read More »
It is not news to hoteliers that there are advantages to revenue management and marketing working more closely together. The better synchronized these two activities are, the more profitable the enterprise becomes. As an industry, we’ve been talking about opportunities in this area for a while, and recently with the advent of digital marketing and personalization initiatives, the need has grown for these groups to work more closely together. In this article, I’ll talk about emerging opportunities to synchronize demand generation and demand control activities with the goal of profitably increasing guest engagement and guest conversion.
How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.
Factors Affecting Your Local SEO Strategy on Google Read More »
Yelp is rolling out an instant booking button for hotels that is powered by online travel company Hipmunk but without users leaving the Yelp site or app.
Yelp’s New Interesting Alternative to Tripadvisor`s Instant Booking Feature Read More »
