Marketing Online

Google Universal Analytics: Best Strategy & Implementation Tips

The holy grail of smart business decisions is a single view of the customer, from a single source of truth. Learn how to do that with Google Analytics! Francesco Canzoniere’s insight: Here’s a run-down of what this epic article we’ll cover:   + Universal Analytics: Why don’t you love it more? + Universal Analytics: Why does your …

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How Do OTAs Win With Loyalty?

Some of the main customer acquisition techniques of online travel agencies were analysed in the first part of this article.   Source: My new article on Tnooz highlights the tactics and strategies that OTAs are employing to gain the customers’ trust.

Hospitality Net – Integrating Revenue Management, Marketing Data and Analytics | By Kelly McGuire

It is not news to hoteliers that there are advantages to revenue management and marketing working more closely together. The better synchronized these two activities are, the more profitable the enterprise becomes. As an industry, we’ve been talking about opportunities in this area for a while, and recently with the advent of digital marketing and personalization initiatives, the need has grown for these groups to work more closely together. In this article, I’ll talk about emerging opportunities to synchronize demand generation and demand control activities with the goal of profitably increasing guest engagement and guest conversion.

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