Charles O’Reilly: Finding a Corporate Culture that Drives Growth

Adaptive cultures minimize predictability and encourage innovation. Source: www.gsb.stanford.edu “The Amazon culture is characterized by frugality, decentralized decision-making, and taking risks outside their core business. If you think about the culture that develops in most large successful firms, you can see how what’s required for success in mature businesses is almost the opposite. That is, an […]

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Hospitality Net – Integrating Revenue Management, Marketing Data and Analytics | By Kelly McGuire

It is not news to hoteliers that there are advantages to revenue management and marketing working more closely together. The better synchronized these two activities are, the more profitable the enterprise becomes. As an industry, we’ve been talking about opportunities in this area for a while, and recently with the advent of digital marketing and personalization initiatives, the need has grown for these groups to work more closely together. In this article, I’ll talk about emerging opportunities to synchronize demand generation and demand control activities with the goal of profitably increasing guest engagement and guest conversion.

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