It is interesting to observe that when it comes to online reviews, we use the terms “hotels” and “hospitality” in a generic way
when we know they include a wide range of properties, from economy to luxury hotels. It is as if we consider that
consumers’ expectations and behaviors are similar across industry segments when it comes to online reviews.
1. Higher online ratings are associated with higher RevPar
2. More reviews do not necessarily come with higher RevPar
The effects of online reviews on hotel sales are not the same across all categories of hotels.
3. Online ratings have a minimal impact on RevPar for economy hotels
4. More reviews do not necessarily come with higher RevPar… in the luxury segment