Ryanair has signed a deal with Amadeus and will sell the carrier’s inventory through its global distribution network.
Today’s announcement comes a few months after Travelport announces a distribution deal with Ryanair and reinforce Ryanair’s Strategy to get a bigger slice of the business travel pie.
Author and Internet marketing expert Pam Neely shows you how to interpret search intent.
1) Check the bounce rate of your pages
2) Check your click-through rates
3) Compare your internal search queries to the queries the search engines are sending you
4) Use SEMrush to see which keywords your competitors are getting traffic from, and which keywords they are bidding on
5) Try out the keyword database at Zenya.com, where they have categorized 600 million keywords by search intent.
6) Do a survey
7) Begin with the end in mind
Leverage the psychology of desire and you’ll increase landing page conversions. Successful brands are already doing it – here’s how you can do it too.
To create desire for your product, you need to:
– show people how using your product or service will either reduce pain or increase pleasure in their lives
– reassure them that is a perfectly acceptable behavior to undertake.
Airbnb creates desire for their service by using beautiful product images. By using professionally-shot photographs that showcase the properties at their absolute best, they increase individual incentive to stay at one.
-> Adding appealing images, Airbnb increases expected pleasure/perceived quality and social approval for these non conventional accommodations.
With the advent of Big Data and faster and better data processing capabilities we are seeing a surge in predictive intelligence solutions; everyone is trying to predict the future to their advantage. The question though is, are they? Can the future be predicted? The main issue I have with predictive intelligence and “the next best …
The biggest shortcoming of predictive intelligence is that it looks for buying patterns to make “relevant” offers. The idea is that if it happened once in the past, will happen again in the same way.
The main problem of Predictive intelligence is that it is not possible to complete replicate twice the context and intent, the most advanced predictors of behavior, in which the buyer acts.
A new model, anticipatory intelligence, tries to account for context, intent, but more importantly for the many different possible scenarios – instead of next best step, tries to derive next most likely scenarios all with different likelihood of happening, and present them all as anticipatory steps.
The US Department of Transportation has proposed a new travel metasearch rule. Google, Kayak, Hipmunk, Skyscanner, Travelzoo, and TripAdvisor oppose it.
One of the more surprising counter-arguments by the lawyers of the six metasearch companies that are putting up a united front against the DOT (Google, Kayak, Hipmunk, TripAdvisor, Skyscanner, and Travelzoo/Fly.com) is this: “The metasearch site, in connection with a consumer’s search and the provision of responsive data, does not collect personal identification, payment, or frequent flyer information from the user.” That statement is surprising because the conventional wisdom in the industry is that metasearch sites are about to start doing precisely that. Plans are believed to be afoot for metasearch sites’s user interfaces to ask users for identifying information, payment details and loyalty program membership accounts to help filter relevant search results and speed up the purchase. This functionality is said by some insiders to be vital for mobile apps and websites. Users want to be able book travel without having to leave the metasearch sites themselves and without having to type in their credit card and loyalty numbers repeatedly on tiny devices. But metasearch companies argue they are not actually “collecting” that information. They are passing it through to the third-parties.
Study shows travel reviews have a significant impact on both conversion rates as well as pricing.
Travel reviews have a significant impact both on conversion rates as well as pricing. This is something that a revenue manager cannot ignore but the same goes for the ecommerce director as well as with the rest of the company.
Transient bookings are up 6.9 percent year-over-year and ADR for this segment is up 5.1 percent. When broken down further, the transient leisure (discount, qualified and wholesale) segment is showing occupancy gains of 6.6 percent and ADR gains of 5.3 percent. Transient business (negotiated and retail) segment occupancy is up 7.3 percent and ADR is up 5.0 percent. Group segment occupancy is ahead by 3.3 percent and ADR is up 1.8 percent, compared to the same time last year.
The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, we’ve reviewed a…
Often-cited examples of a boost in conversions due to a change in button color, mislead people because a conversions level uplift after changing a button from green to red, for instance, do not prove any magic power of one color over another.
The reason why a change in a button color can boost conversions is due to the contrast that it creates, the so called «isolation effect», which is needed to get high conversions.
Generate this isolation effect when testing color palettes, in order to create contrast in your web design and guide people to important action areas.
– Booking.com have topped the multichannel overall league table with thehighest score in five out of six of the customer journey stages (First Impressions, Initial Research Search, Search Results, Booking Process, Design & usability)
– Hotels.com were a close second with an excellent App score.
– The multichannel rankings were again dominated by the Hotel sector with Late Rooms completing the overall top three.
– Best Western achieved a top score in the customer support category.
– Booking.com topped the desktop rankings coming first in every stage of the customer journey.
– Quality of search experience is improving with an increasing number of brands achieving ‘excellent’ ratings.
– The experience on Apps and mobile sites continues to lag behind more established website scores as brands continue to get to grips with optimising the travel customer experience on mobile.
– Delivering a quality initial research mobile that is on a par with desktop sites continues to be a the main challenge although brands such as Expedia, Hotels.com and Booking.com are beginning to buck the trend and score well in this area.
Some valuable insights about the complexity of the traveler’s search-shop-buy journey, such as:
– Mean touch points = 6.5 (up to 7,9 for people 25-34 age old)
– Number of touch points on mobile=1, desktop=5
– Mobile devices used more by youngsters during the online travel planning journey
– 23% of bookings are «mobile»
– OTAs are the first place that travel websites consumers visit when they plan trips. Google second and Tripadvisor alike websites third.