Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was
Facebook New Places Directory Aims to Win the Battle for Local Search Read More »
Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was
Facebook New Places Directory Aims to Win the Battle for Local Search Read More »
Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s be
Google Replaces Local Carousel For Hotels With a 3-Pack of Organic Listings Read More »
Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s be
Google Replaces Local Carousel For Hotels With a 3-Pack of Organic Listings Read More »
Consumers report that their holiday spending will be up this year, as they continue to change their shopping habits as well as their expectations of…
Deloitte’s 2014 Holiday Survey: Holiday Spending is Expected to Increase Overall Read More »
Consumers report that their holiday spending will be up this year, as they continue to change their shopping habits as well as their expectations of…
Deloitte’s 2014 Holiday Survey: Holiday Spending is Expected to Increase Overall Read More »
It is not news to hoteliers that there are advantages to revenue management and marketing working more closely together. The better synchronized these two activities are, the more profitable the enterprise becomes. As an industry, we’ve been talking about opportunities in this area for a while, and recently with the advent of digital marketing and personalization initiatives, the need has grown for these groups to work more closely together. In this article, I’ll talk about emerging opportunities to synchronize demand generation and demand control activities with the goal of profitably increasing guest engagement and guest conversion.
It is not news to hoteliers that there are advantages to revenue management and marketing working more closely together. The better synchronized these two activities are, the more profitable the enterprise becomes. As an industry, we’ve been talking about opportunities in this area for a while, and recently with the advent of digital marketing and personalization initiatives, the need has grown for these groups to work more closely together. In this article, I’ll talk about emerging opportunities to synchronize demand generation and demand control activities with the goal of profitably increasing guest engagement and guest conversion.
