Author name: FRANCESCO CANZONIERE

The Online Travel Planning Journey of Today’s Leisure Consumers

/ , , , , , , , , , ,

Source: www.slideshare.net

Some valuable insights about the complexity of the traveler’s search-shop-buy journey, such as: 
– Mean touch points = 6.5 (up to 7,9 for people 25-34 age old) 
– Number of touch points on mobile=1, desktop=5 
– Mobile devices used more by youngsters during the online travel planning journey 
– 23% of bookings are “mobile” 
– OTAs are the first place that travel websites consumers visit when they plan trips. Google second and Tripadvisor alike websites third. 

The Online Travel Planning Journey of Today’s Leisure Consumers Read More »

The Online Travel Planning Journey of Today’s Leisure Consumers

/ , , , , , , , , , ,

Source: www.slideshare.net

Some valuable insights about the complexity of the traveler’s search-shop-buy journey, such as: 
– Mean touch points = 6.5 (up to 7,9 for people 25-34 age old) 
– Number of touch points on mobile=1, desktop=5 
– Mobile devices used more by youngsters during the online travel planning journey 
– 23% of bookings are “mobile” 
– OTAs are the first place that travel websites consumers visit when they plan trips. Google second and Tripadvisor alike websites third. 

The Online Travel Planning Journey of Today’s Leisure Consumers Read More »

Let’s Get Nerdy: Data Analytics for Business Leaders Explained

/ , ,

This article is meant to help business leaders understand the analytics opportunity and techniques. All the while, providing a reference for Data Scientists and technical leaders to use as they try to distill immensely complex subject areas into comprehensible bite-size pieces.

Source: www.linkedin.com

Let’s Get Nerdy: Data Analytics for Business Leaders Explained Read More »

Let’s Get Nerdy: Data Analytics for Business Leaders Explained

/ , ,

This article is meant to help business leaders understand the analytics opportunity and techniques. All the while, providing a reference for Data Scientists and technical leaders to use as they try to distill immensely complex subject areas into comprehensible bite-size pieces.

Source: www.linkedin.com

Let’s Get Nerdy: Data Analytics for Business Leaders Explained Read More »

Bid Management Science Explained – Search Engine Land

Search Engine Land Bid Management Science Explained Search Engine Land So, when optimizing for position, a bid system should actually calculate which position generates the optimal “profit per-thousand-impressions,” which I’ll abbreviate as PPM. Source: searchengineland.com Before making a choice between different bid management platforms, it is useful to make sure how the algorithms actually work. 

Bid Management Science Explained – Search Engine Land Read More »

Bid Management Science Explained – Search Engine Land

Search Engine Land Bid Management Science Explained Search Engine Land So, when optimizing for position, a bid system should actually calculate which position generates the optimal “profit per-thousand-impressions,” which I’ll abbreviate as PPM. Source: searchengineland.com Before making a choice between different bid management platforms, it is useful to make sure how the algorithms actually work. 

Bid Management Science Explained – Search Engine Land Read More »

Scroll to Top