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You can already check into Marriott hotels with the touch of an app. What’s next?
Marriott’s future: 4 things to watch Read More »
Following the trend of marketers becoming publishers, Marriott International is launching a global creative and content marketing studio to handle internal work for its portfolio of 18 travel-related brands.
Marriott Aims to Be the Go-To Brand Publisher for Travel Entertainment Read More »
Large images are visually appealing, but they can harm the overall user experience if they aren’t appropriately prioritized.
Southwest Airlines’ New Homepage Design Fails on User Experience Read More »
HotelTonight is pivoting away from its famous, signature same-day booking model to a more flexible one, where users can book up to seven days out.
Source: www.tnooz.com
Beta-testing is set to launch this week. HotelTonight is adopting an approach that’s closer to the one long-championed by online travel agencies (OTAs). It reminds me of RatesToGo.com business model change…
HotelTonight Users Will Be Able to Book up to 7 Days Out Read More »
Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight. According to this Google+ post, you can t
Source: searchengineland.com
Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight.
Google Now Lets Travelers Know When Flight Prices Drop Read More »
Digitally savvy brands that meet consumers on their own terms can drive greater engagement, write Google’s Kelli Wasuri and Gopi Kallayil.
Source: knowledge.wharton.upenn.edu
In the digital world, consumers don’t want to be ambushed by advertising; instead, they expect brands to advertise to them only when they grant brands permission to do so. Consumers expect brands to deliver something valuable in their messaging, whether its entertainment, education, or utility. And lastly, consumers know they have the power to amplify a brand’s message, and they expect to actively participate in doing so.
The message is clear — to be successful in the digital era, brands must listen to the demands of their consumers when marketing to them: “Meet our expectations, or become irrelevant.”
Source: blog.kissmetrics.com
Focus on running tests to identify the variables that do impact your audience. Start with using the funnel report to tell us how our website converts for a specific date range and then use cohort analysis (a cohort is a group of people who share a common characteristic or experience within a particular time span) in order to track how each group’s behavior changes over time.
How to Segment Your Audience and Improve Your Ecommerce Checkout Funnel Read More »
Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings. The 2014 analysis shows that content on top-performing sites is much more holistic and less keyword-focused. In this post, Marcus Tober, founder and CTO of Searchmetrics, explains why you should focus on more than just keywords when it comes to technical aspects of your site, and how you can create relevant, comprehensive content for users.
Source: moz.com
Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords Read More »
Learn how to integrate a successful SEO strategy into your customer’s buying journey.
Source: blog.hubspot.com
The Essential Guide to Creating an SEO-Friendly Customer Journey Read More »
