How Concerns about Status Affect New Product Adoption
A new study finds that people of “middle status” are the most likely to adopt status-enhancing products.
How Concerns about Status Affect New Product Adoption Read More »
A new study finds that people of “middle status” are the most likely to adopt status-enhancing products.
How Concerns about Status Affect New Product Adoption Read More »
Today’s consumers can be a brand’s biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton’s Americus Reed.
How Millennials Think Differently about Brands — K@W Read More »
Today’s consumers can be a brand’s biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton’s Americus Reed.
How Millennials Think Differently about Brands — K@W Read More »
New research examines differences in business and leisure travel with focus on price; reviews/ratings; and the hold of loyalty programs on bookings.
Video – Hotel Pricing in a Social World: The unmanaged business traveler Read More »
New research examines differences in business and leisure travel with focus on price; reviews/ratings; and the hold of loyalty programs on bookings.
Video – Hotel Pricing in a Social World: The unmanaged business traveler Read More »
PhoCusWright’s custom market research and travel industry expertise help companies with strategic direction, trend and impact analysis, organizational transformation, IT planning, e-business development, usability studies, and competitive analysis. Our travel research knowledge helps companies in a variety of market segments make profitable decisions.
PhoCusWright’s custom market research and travel industry expertise help companies with strategic direction, trend and impact analysis, organizational transformation, IT planning, e-business development, usability studies, and competitive analysis. Our travel research knowledge helps companies in a variety of market segments make profitable decisions.
You can already check into Marriott hotels with the touch of an app. What’s next?
Marriott’s future: 4 things to watch Read More »
You can already check into Marriott hotels with the touch of an app. What’s next?
Marriott’s future: 4 things to watch Read More »
Following the trend of marketers becoming publishers, Marriott International is launching a global creative and content marketing studio to handle internal work for its portfolio of 18 travel-related brands.
Marriott Aims to Be the Go-To Brand Publisher for Travel Entertainment Read More »