Yelp is rolling out an instant booking button for hotels that is powered by online travel company Hipmunk but without users leaving the Yelp site or app.
Yelp’s New Interesting Alternative to Tripadvisor`s Instant Booking Feature Read More »
Source: www.hotelschool.cornell.edu “We found that when people are browsing through search results, they tend to look more frequently at hotel names than any other feature, and that pictures of the hotel appear to be hugely influential during both stages of the search. Our next project will be to dig more deeply into what we uncovered
What Drives Online Hotel Choice, a Cornell Eye Tracking Study Read More »
Amadeus to make its biggest push yet into world of airline merchandising, as part of vision to unlock claims of at least $130BN in revenues for carriers.
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Full extract (ppt) and video of the Google Hangout presentation of the Google’s 2014 Traveler’s Road To Decision Study made in collaboration with Ipsos MediaCT. Google – The 2014 Traveler’s Road To Decision from Francesco Canzoniere Here a quick recap of the most important insights: – 76% of leisure travelers select an OTA for its lower
Google – The 2014 Traveler’s Road To Decision Read More »
HotelTonight is pivoting away from its famous, signature same-day booking model to a more flexible one, where users can book up to seven days out.
Source: www.tnooz.com
Beta-testing is set to launch this week. HotelTonight is adopting an approach that’s closer to the one long-championed by online travel agencies (OTAs). It reminds me of RatesToGo.com business model change…
HotelTonight Users Will Be Able to Book up to 7 Days Out Read More »
Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight. According to this Google+ post, you can t
Source: searchengineland.com
Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight.
Google Now Lets Travelers Know When Flight Prices Drop Read More »
Ryanair has signed a deal with Amadeus and will sell the carrier’s inventory through its global distribution network.
Source: www.tnooz.com
Today’s announcement comes a few months after Travelport announces a distribution deal with Ryanair and reinforce Ryanair’s Strategy to get a bigger slice of the business travel pie.
Ryanair Signs Distribution Deal with Amadeus Read More »
Source: www.slideshare.net
Some valuable insights about the complexity of the traveler’s search-shop-buy journey, such as:
– Mean touch points = 6.5 (up to 7,9 for people 25-34 age old)
– Number of touch points on mobile=1, desktop=5
– Mobile devices used more by youngsters during the online travel planning journey
– 23% of bookings are “mobile”
– OTAs are the first place that travel websites consumers visit when they plan trips. Google second and Tripadvisor alike websites third.
The Online Travel Planning Journey of Today’s Leisure Consumers Read More »
