Marketing Online

Some of the main customer acquisition techniques of online travel agencies were analysed in the first part of this article.   Source: www.tnooz.com My new article on Tnooz highlights the tactics and strategies that OTAs are employing to gain the customers’ trust.

With a new offline payment plan, HomeAway is pressuring vacation rental owners and property managers to accept online bookings. Source: skift.com It is doing so by implementing a system where payments can be accepted either through the existing HomeAway Paymentssystem, which accepts credit cards and e-checks through HomeAway sites, or by a new offline system that

As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be

Source: blogs.bing.com In Bing, the relevance of a result is a function of: Topical relevance to the query (“Does it address the query?”) Content Quality (as measured by the three pillars described above), and Context (“Is the query about a recent topic?”, “What’s the user’s physical location?” etc…)

Many hotels are experiencing a notable increase in reservations coming from online travel agencies, most notably those from Booking.com. Source: www.tnooz.com My last article on Tnooz: the reasons why OTAs are winning consumers trust and increasing their bookings share.