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eCornell Study Argues for a Firm, Strategic Approach to Hotel Pricing

Executive Summary: This study explores the effects of competitor pricing levels on relative revenue on a sample of over 4,000 hotels in Europe over a ten-year period (2004–2013). Hotels  in this European sample, which included both independent and chain-affiliated properties, achieved higher revenue per available room (RevPAR) than direct competitors when they positioned their hotels with

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Google Universal Analytics: Best Strategy & Implementation Tips

The holy grail of smart business decisions is a single view of the customer, from a single source of truth. Learn how to do that with Google Analytics! Francesco Canzoniere’s insight: Here’s a run-down of what this epic article we’ll cover:   + Universal Analytics: Why don’t you love it more? + Universal Analytics: Why does your

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What Deep Learning and Machine Learning Mean For the Future of Search Engine Marketing

In today’s Whiteboard Friday, Rand explores a future marked by machine learning, where Google’s ranking algorithm updates itself based on potentially countless inputs. Source: moz.com The idea is that in the future even the factors of the search engines’ algorithm aren’t given by human beings. The machine is getting to figure this stuff out itself,

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Number of Reviews on Tripadvisor Affect Hotel’s Revenue per Transaction

Source: www.travelclick.com Interesting findings of a new study “the Tripadvisor effect”. I do not agree on some conclusions but it’s worth reading: “…Stars are Important: There is a relationship between the number of stars a hotel has and the revenue it will receive per transaction. A five Star hotel on TripAdvisor will make more per

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How Google Algorithm Will Rank Your Website Based on its New Knowledge-Based Trust Score

Being trustworthy and accurate could help a web page rise up Google rankings if the search engine giant starts to measure quality by facts, not just links Source: www.newscientist.com A Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming

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How Users View and Interact with Google Search Results in 2015

Mediative’s Gord Hotchkiss and Matt Agtarap share results from their company’s 2014 Google SERP eye-tracking study at Search Marketing Expo (SMX) West 2015. Source: www.bruceclay.com Users scan the whole SERP quickly — trying to identify the “chunk” of results that is most relevant to their query. There is less horizontal scanning then there used to

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