How Google Algorithm Will Rank Your Website Based on its New Knowledge-Based Trust Score

Being trustworthy and accurate could help a web page rise up Google rankings if the search engine giant starts to measure quality by facts, not just links


A Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming links, the system – which is not yet live – counts the number of incorrect facts within a page. «A source that has few false facts is considered to be trustworthy,» says the team. The score they compute for each page is its Knowledge-Based Trust score.

Read their paper here:

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