Marketing Online

Keynote by Ton Wesseling – CEO of testing.agency – he shares all the failures he saw and also made himself on analytics and A/B-testing. Source: www.slideshare.net Good summary of possible errors you may experience when doing an A/B test into your ecommerce site.

Referrals are a frequently used growth tool, but at Airbnb our antiquated referrals system was underutilized and underperforming. It was barely findable on the website and didn’t exist on our mobile apps! I’d like to share with you some tips we used to increase the program’s user signups and bookings by over 300% per day.

Despite contracts between hotel chains and online travel agencies that mandate all distributors get the same room rates as displayed on the hotels’ own web Source: skift.com Once travelers realize that the room rate on Expedia may be significantly lower than the one offered on Booking.com, or vice versa, then there would be all the

Three economists explain how it’s different from selling a product. Source: www.gsb.stanford.edu Tourism is an “experience good”, where the value of the service is unknown until you use it. Tripadvisor and online reviews make this value more “tangible”, visible and trustable and this increases the chances for the service to be sold.This funny video, produced

If we want to improve our positioning on Booking.com as rapidly as possible in order to increase sales, it is obvious what needs to be done. Source: www.tnooz.com My last article on Tnooz: The algorithm of an OTA is usually a “reflection” of what positively or negatively affects their sales and marketing strategies. In this area

New research by Wharton’s Eric Bradlow shows how marketers can track binge-buying behavior to effectively target profitable customers. Source: knowledge.wharton.upenn.edu One of the most established practices in the field of marketing and customer valuation is to summarize a customer using what’s called RFM segmentation — recency, frequency, monetary value. You have to add one more letter to

As widely expected, Chinese search giant Baidu has confirmed “a strategic investment and co-operation agreement” with Uber. Source: www.tnooz.com Chinese search giant Baidu has confirmed “a strategic investment and co-operation agreement” with Uber. 

Booking.com unveiled a tentative agreement to appease antitrust regulators in France, Italy and Sweden in a move that would modify its “rate parity” clauses. Source: skift.com Under the proposed change, the hotel would still be required to offer Booking.com the same or better rates than the hotel offers to consumers, but the hotel would be

A common practice when working in a digital agency is defining a marketing strategy based on specific goals, targets, budget and timeframe. Source: econsultancy.com This chart  is a good example of how to show the process and metrics you can use for measuring performance and what channel works best for specific goals.

Analysts said there was little or no incentive for U.S. carriers to reduce prices when the aviation sector is freshly consolidated, highly disciplined and hugely profitable Source: www.travelweekly.com Lower fuel prices also have the effect of increasing airlines’ tolerance for risk, which can manifest itself in a variety of ways, including adding capacity or lowering