Author name: FRANCESCO CANZONIERE

Uber Fiercely Criticized For Increasing Its Prices During London Tube Strike

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Uber often defends its “surge” price increases by explaining capitalism, but it took a new tack after a controversial surge in London. The city was gripped by a…

Source: www.engadget.com

Uber’s chart also showed that a £19 cab far could’ve run as high as £32.50 when surge pricing hit 2.5X in the AM (it went as high as 2.9X). Uber said that it provides users with a clear warning about surge pricing, and offers the option of waiting for it to go down. It also reminded everyone that “no one has to travel when surge pricing is in effect – it’s entirely your choice.” Still, other see it differently. A London mayoral candidate told the Guardian, “Uber may be very clever with their ‘dynamic demand,’ but it still looks like a rip-off when you are struggling to get to and from work while the tube is out of action.”

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Booking.com Promotes More Rivals For Hotels Adding 5,100 Homestay Listings

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Booking.com, the OTA giant, has debuted 5,000 homestay listings — separate from its other vacation rental offerings.

Source: www.tnooz.com

If Booking.com is committed to the “homestay” category, it is entering the turf of Airbnb, the current market leader in short-term rental customers.

“Homestays” is now a category that Booking.com users can filter on. It’s distinct from “Apartments,” “Holiday homes,” “Villas,” “Guest houses”, “Bed and breakfasts,” “Hotels (with kitchen),” and “Hostels.”

Significantly, Booking.com is not requiring a credit card in advance to secure a homestay in many of the listings Tnooz saw. That makes it different from many Airbnb listings. 

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7 Tricks To Design Your Next Hotel Facebook Ads & Get Better Results

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Learn how to design Facebook ads that get results. View the best examples, tips and advice.

Source: designschool.canva.com

With these examples, you can see what’s working and how bigger brands are doing their advertising on Facebook.

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7 Great Articles to Optimize Your Mobile Marketing Campaigns

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Many users browse from their phones, yet 84% of companies lack a mobile marketing strategy. These 7 articles will help make your campaigns mobile-friendly.

Source: unbounce.com

Here are seven posts that will help you launch your first mobile marketing campaigns without any hassle.

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Is Spending on Google Ads The Key Strategy To Slow Down Booking.com’s Growth?

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It will soon be Memorial Day, the unofficial start of the summer travel season, and that means it’s time for AdGooroo’s annual Travel and Paid Search rep

Source: www.adgooroo.com

These are the Top 10 Travel advertisers based on Paid Search impressions generated from January through April this year.

So far, Expedia.com leads all advertisers, taking the top spot from Booking.com, which fell to #3. Notably, Trivago.com has jumped to the #4 position from #9 in 2014 and Kayak.com has broken back into the Top 10 at the #5 position. TripAdvisor.com moved up one position to #2 in the first four months of 2015, while the remaining advertisers all fell in the ranking and Hotels.com fell out of the Top 10 ranking.

Is Spending on Google Ads The Key Strategy To Slow Down Booking.com’s Growth? Read More »

Best Practices For Ranking Well In Google Local Searches

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Columnist Marcus Miller presents his comprehensive guide for ranking well in local search when you are managing multiple business locations.

Source: searchengineland.com

A comprehensive guide for ranking well in local search when you are managing multiple business locations. Most of these best practices are both good for single and multi-location businesses.

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Tutorial: Analyzing Large Data Sets Using Excel

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Master all of the advanced features and functions of Excel with this online training course. Become an excel expert and be more productive with this advanced online course.

Source: www.udemy.com

Read this tutorial if you want to learn:

  • How to use Excel Pivot Tables and Graphs
  • The mindset needed in exploratory data analysis
  • Explore your data and uncover insights
  • Visualize your data

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HotelTonight Adds Rate Tracking To Push Users’ Activity

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HotelTonight is always looking for the most amazing last-minute deals, and hotels are continually adding new rooms and changing their prices.

Source: tech.co

HotelTonight for iOS was released, and the new update includes hotel rate tracking, a new service intended to push its users’ activity.

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Trivago Doubled Its Revenue In Just 1 Year

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Ever wondered why online travel agency giants such as Expedia decided to take metasearch so seriously?

Source: www.tnooz.com

Trivago took $216 million in revenue during 2013, but this figure jumped to $414 million by the end of 2014. This has come at a cost, however, with adjusted EBITDA at Trivago falling from $18 million to $4 million over the same period.

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The Formula To Choose The Perfect Flight

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What makes the perfect flight? Our formula revealed!

Source: www.skyscanner.net

According to a Skyscanner study, the three most important components of a satisfactory flight are:

  1. time of day
  2. leg room
  3. on-time performance.

Sincerely, I doubt that customers have in general enough information (at hand) on the leg room and on the on-time performance of any airline companies. Therefore at least 2 over 3 components of this “magic formula” are probably overrated and may be biased… This publication is indeed a good way for Skyscanner to get some cheap advertising but it doesn’t say a lot of good about their surveys…

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