Marketing Strategy

What Drives Online Hotel Choice, a Cornell Eye Tracking Study

Source: www.hotelschool.cornell.edu “We found that when people are browsing through search results, they tend to look more frequently at hotel names than any other feature, and that pictures of the hotel appear to be hugely influential during both stages of the search. Our next project will be to dig more deeply into what we uncovered

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Is Airbnb a Distribution or Hospitality Company? | Travel Research – Industry Events – PhoCusWright Conference

PhoCusWright’s custom market research and travel industry expertise help companies with strategic direction, trend and impact analysis, organizational transformation, IT planning, e-business development, usability studies, and competitive analysis. Our travel research knowledge helps companies in a variety of market segments make profitable decisions.

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