Factors Affecting Your Local SEO Strategy on Google
How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.
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Hotel Marketing
Yelp’s New Interesting Alternative to Tripadvisor`s Instant Booking Feature
Yelp is rolling out an instant booking button for hotels that is powered by online travel company Hipmunk but without users leaving the Yelp site or app.
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What Drives Online Hotel Choice, a Cornell Eye Tracking Study
Source: www.hotelschool.cornell.edu “We found that when people are browsing through search results, they tend to look more frequently at hotel names than any other feature, and that pictures of the hotel appear to be hugely influential during both stages of the search. Our next project will be to dig more deeply into what we uncovered
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High-tech NH hotel in Madrid adds 3D telepresence, startup aid – Tnooz
NH Hotels has revamped its flagship hotel in Madrid to showcase 3D holographic telepresence technology, which can be rented out.
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How Millennials Think Differently about Brands — K@W
Today’s consumers can be a brand’s biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton’s Americus Reed.
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Video – Hotel Pricing in a Social World: The unmanaged business traveler
New research examines differences in business and leisure travel with focus on price; reviews/ratings; and the hold of loyalty programs on bookings.
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Is Airbnb a Distribution or Hospitality Company? | Travel Research – Industry Events – PhoCusWright Conference
PhoCusWright’s custom market research and travel industry expertise help companies with strategic direction, trend and impact analysis, organizational transformation, IT planning, e-business development, usability studies, and competitive analysis. Our travel research knowledge helps companies in a variety of market segments make profitable decisions.
Marriott’s future: 4 things to watch
You can already check into Marriott hotels with the touch of an app. What’s next?
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Marriott Aims to Be the Go-To Brand Publisher for Travel Entertainment
Following the trend of marketers becoming publishers, Marriott International is launching a global creative and content marketing studio to handle internal work for its portfolio of 18 travel-related brands.
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Google – The 2014 Traveler’s Road To Decision
Full extract (ppt) and video of the Google Hangout presentation of the Google’s 2014 Traveler’s Road To Decision Study made in collaboration with Ipsos MediaCT. Google – The 2014 Traveler’s Road To Decision from Francesco Canzoniere Here a quick recap of the most important insights: – 76% of leisure travelers select an OTA for its lower
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