Revenue Strategies

Next Likely OTAs Marketing Strategies Brought To Light By The New HotelTonight’s Concierge Feature

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Source: www.mobilecommercedaily.com

Personal concierge features have the added benefit of furthering customer engagement and fostering loyalty for further bookings. This may culminate in becoming a crucial tactic for third-party apps to leverage as they strive to maintain connections with customers and prevent them from hopping from one competitor to another.

However, if personal concierge services become too saturated, users will ultimately be the deciding factor on which grab most of the lion’s share and which fall to the wayside.

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Airlines Ancillary Revenues Increase By 21% In 2014

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The three major U.S. airlines are top performers even as airlines around the world increase their ancillary revenues by nearly 21%. IdeaWorks Company has r

Source: skift.com

“Ancillary revenue is an increasingly important indicator of commercial success, and a major contributor to the bottom line of airlines across the globe,” says Michael Cunningham, Chief Commercial Officer at CarTrawler. “The secret to unlocking this revenue stream can be found in the data that customers generate with every transaction.”
Airlines are getting smart about gathering data of our preferences when we book and when we fly, using a variety of sources including web-page reservations systems, mobile apps, and the sales of inflight products and services as well as advertising on in-flight entertainment systems.

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Uber Fiercely Criticized For Increasing Its Prices During London Tube Strike

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Uber often defends its “surge” price increases by explaining capitalism, but it took a new tack after a controversial surge in London. The city was gripped by a…

Source: www.engadget.com

Uber’s chart also showed that a £19 cab far could’ve run as high as £32.50 when surge pricing hit 2.5X in the AM (it went as high as 2.9X). Uber said that it provides users with a clear warning about surge pricing, and offers the option of waiting for it to go down. It also reminded everyone that “no one has to travel when surge pricing is in effect – it’s entirely your choice.” Still, other see it differently. A London mayoral candidate told the Guardian, “Uber may be very clever with their ‘dynamic demand,’ but it still looks like a rip-off when you are struggling to get to and from work while the tube is out of action.”

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Hospitality Net – Integrating Revenue Management, Marketing Data and Analytics | By Kelly McGuire

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It is not news to hoteliers that there are advantages to revenue management and marketing working more closely together. The better synchronized these two activities are, the more profitable the enterprise becomes. As an industry, we’ve been talking about opportunities in this area for a while, and recently with the advent of digital marketing and personalization initiatives, the need has grown for these groups to work more closely together. In this article, I’ll talk about emerging opportunities to synchronize demand generation and demand control activities with the goal of profitably increasing guest engagement and guest conversion.

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