Google Hotel Finder Archivos - Travel Performance Marketing Agency Spain

New Evidences Of Travel Brokers’ Use Of Google Limited Offers Ads To Sell Directly Online

While examining Hotel Ads today using our favorite search query we spotted a new format for Limited Offers in Google Hotel Ads which allows the user to book using Google Wallet. This is the first time we’ve seen this combination of technologies used together, and the first time we’ve seen Google Wallet on desktop.

Images and a walkthrough of the entire experience after the hop…

Source: www.koddi.com

Even hotel brokers, that were not supposed to sell directly, can now sell hotel rooms easily through Google’s B2C platform. What hoteliers consider their B2C competitors may change shortly… If you do not know about Google limited offers see more on this good article

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Google Replaces Local Carousel For Hotels With a 3-Pack of Organic Listings

FRANCESCO CANZONIERE / Google, Google Hotel Finder, Hotel Distribution, Hotel Marketing, mobile marketing, SEO, Travel Distribution, Travel trends

Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s be

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Google – The 2014 Traveler’s Road To Decision

FRANCESCO CANZONIERE / Booking.com, Direct Distribution, Expedia, Google, Google Adwords, Google Hotel Finder, Hotel Marketing, Marketing Strategy, Metasearch, mobile marketing, OTAs, Performance Marketing, Revenue Management, Search Engine Marketing, SEO, Travel Distribution, Tripadvisor

Full extract (ppt) and video of the Google Hangout presentation of the Google’s 2014 Traveler’s Road To Decision Study made in collaboration with Ipsos MediaCT. Google – The 2014 Traveler’s Road To Decision from Francesco Canzoniere Here a quick recap of the most important insights: – 76% of leisure travelers select an OTA for its lower

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The Online Travel Planning Journey of Today’s Leisure Consumers

FRANCESCO CANZONIERE / Analytics, Booking.com, Distribution, Expedia, Google, Google Hotel Finder, Hotel Marketing, mobile, mobile marketing, Travel Distribution, Tripadvisor

Source: www.slideshare.net

Some valuable insights about the complexity of the traveler’s search-shop-buy journey, such as:
– Mean touch points = 6.5 (up to 7,9 for people 25-34 age old)
– Number of touch points on mobile=1, desktop=5
– Mobile devices used more by youngsters during the online travel planning journey
– 23% of bookings are “mobile”
– OTAs are the first place that travel websites consumers visit when they plan trips. Google second and Tripadvisor alike websites third.

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