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French Hoteliers Regain Their Business Freedom From OTAs With The End of Rate Parity

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Le GNI salue l’adoption définitive ce jeudi 9 juillet 2015 par l’Assemblée Nationale de la loi pour la croissance, l’activité et l’égalité des chances économiques, plus connue sous le nom de loi Macron. Il se réjouit plus particulièrement du vote de l’article 33 octies A qui rend aux hôteliers une totale liberté des prix. Les hôteliers pourront, dès sa promulgation par le Président de la République, pratiquer des tarifs inférieurs à ceux qu’ils postent sur les sites des agences de réservations en ligne (les (…)

Source: www.synhorcat.com

Starting from yesterday, thanks to the Article 33g A of the recent “Macron law”, hoteliers “regain” complete freedom of prices. Hoteliers now can charge prices lower than they post on the websites of online booking agencies (OTAs) and look for direct contact with their customers.

This communication comes from the French national union of hoteliers, Synhorcat (and it is written in French).

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Is Spending on Google Ads The Key Strategy To Slow Down Booking.com’s Growth?

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It will soon be Memorial Day, the unofficial start of the summer travel season, and that means it’s time for AdGooroo’s annual Travel and Paid Search rep

Source: www.adgooroo.com

These are the Top 10 Travel advertisers based on Paid Search impressions generated from January through April this year.

So far, Expedia.com leads all advertisers, taking the top spot from Booking.com, which fell to #3. Notably, Trivago.com has jumped to the #4 position from #9 in 2014 and Kayak.com has broken back into the Top 10 at the #5 position. TripAdvisor.com moved up one position to #2 in the first four months of 2015, while the remaining advertisers all fell in the ranking and Hotels.com fell out of the Top 10 ranking.

Is Spending on Google Ads The Key Strategy To Slow Down Booking.com’s Growth? Read More »

Trivago Doubled Its Revenue In Just 1 Year

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Ever wondered why online travel agency giants such as Expedia decided to take metasearch so seriously?

Source: www.tnooz.com

Trivago took $216 million in revenue during 2013, but this figure jumped to $414 million by the end of 2014. This has come at a cost, however, with adjusted EBITDA at Trivago falling from $18 million to $4 million over the same period.

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Google – The 2014 Traveler’s Road To Decision

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Full extract (ppt) and video of the Google Hangout presentation of the Google’s 2014 Traveler’s Road To Decision Study made in collaboration with Ipsos MediaCT. Google – The 2014 Traveler’s Road To Decision from Francesco Canzoniere   Here a quick recap of the most important insights: – 76% of leisure travelers select an OTA for its lower

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The Online Travel Planning Journey of Today’s Leisure Consumers

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Source: www.slideshare.net

Some valuable insights about the complexity of the traveler’s search-shop-buy journey, such as: 
– Mean touch points = 6.5 (up to 7,9 for people 25-34 age old) 
– Number of touch points on mobile=1, desktop=5 
– Mobile devices used more by youngsters during the online travel planning journey 
– 23% of bookings are “mobile” 
– OTAs are the first place that travel websites consumers visit when they plan trips. Google second and Tripadvisor alike websites third. 

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