How Concerns about Status Affect New Product Adoption
A new study finds that people of “middle status” are the most likely to adopt status-enhancing products.
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How Millennials Think Differently about Brands — K@W
Today’s consumers can be a brand’s biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton’s Americus Reed.
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Video – Hotel Pricing in a Social World: The unmanaged business traveler
New research examines differences in business and leisure travel with focus on price; reviews/ratings; and the hold of loyalty programs on bookings.
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Is Airbnb a Distribution or Hospitality Company? | Travel Research – Industry Events – PhoCusWright Conference
PhoCusWright’s custom market research and travel industry expertise help companies with strategic direction, trend and impact analysis, organizational transformation, IT planning, e-business development, usability studies, and competitive analysis. Our travel research knowledge helps companies in a variety of market segments make profitable decisions.
Marriott’s future: 4 things to watch
You can already check into Marriott hotels with the touch of an app. What’s next?
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Marriott Aims to Be the Go-To Brand Publisher for Travel Entertainment
Following the trend of marketers becoming publishers, Marriott International is launching a global creative and content marketing studio to handle internal work for its portfolio of 18 travel-related brands.
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Southwest Airlines’ New Homepage Design Fails on User Experience
Large images are visually appealing, but they can harm the overall user experience if they aren’t appropriately prioritized.
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HotelTonight Users Will Be Able to Book up to 7 Days Out
HotelTonight is pivoting away from its famous, signature same-day booking model to a more flexible one, where users can book up to seven days out.
Source: www.tnooz.com
Beta-testing is set to launch this week. HotelTonight is adopting an approach that’s closer to the one long-championed by online travel agencies (OTAs). It reminds me of RatesToGo.com business model change…
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Google Now Lets Travelers Know When Flight Prices Drop
Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight. According to this Google+ post, you can t
Source: searchengineland.com
Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight.
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Brand Challenge: Is There a ‘Recipe’ for Going Viral? “Meet Consumers’ Expectations, or Become Irrelevant.”
Digitally savvy brands that meet consumers on their own terms can drive greater engagement, write Google’s Kelli Wasuri and Gopi Kallayil.
Source: knowledge.wharton.upenn.edu
In the digital world, consumers don’t want to be ambushed by advertising; instead, they expect brands to advertise to them only when they grant brands permission to do so. Consumers expect brands to deliver something valuable in their messaging, whether its entertainment, education, or utility. And lastly, consumers know they have the power to amplify a brand’s message, and they expect to actively participate in doing so.
The message is clear — to be successful in the digital era, brands must listen to the demands of their consumers when marketing to them: “Meet our expectations, or become irrelevant.”