Marketing Online

With so many metrics for content marketing and even more tools to measure them, how do you know what to do? This framework covers eight types of metrics. It’s broken down by channel, so you can get specific examples of each metric. Source: contentmarketinginstitute.com The author has created a framework that covers eight types of possible […]

Yes, it’s that time of year again already. You haven’t even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to Source: searchengineland.com These posts offer tips, tricks, and insights that could help you start your 2015 campaigns with a bang.

Priceline has been kicking it up into another gear over the past year, locking in acquisitions in a bid to improve the ultimate traveler experience. Source: www.tnooz.com The company appears to be entering a new phase of growth, moving from simply connecting the world’s hotels to stepping into personalization and end-to-end customer experience management. It’s

Amazon is poised to launch its own travel service, featuring drive markets for independent hotels and resorts, Skift has learned. Source: skift.com

Source: analytics.blogspot.com.es Google Analytics Demos & Tools, a new website geared toward helping Google Analytics developers tackle the challenges they face most often.The site aims to make experienced developers more productive and to show new users what’s possible and inspire them to leverage the platform to improve their business through advanced measurement and analysis. 

New mobile strategies are growing daily and the breadth of these strategies can be overwhelming at times. Differentiating between strategies and identifying the most effective ones that will drive mobile business, can be a Source: hospitalitytechnology.edgl.com My Fovarite: Launching last minute promotions will help sell unsold inventory.  ->FALSE Most hoteliers would think in order to

Millennials already make up an important share of US travel industry spending. As more millennials climb the corporate ladder, their unique travel habits show marked differences from their older peers. For example, they are surprisingly loyal, though surpassing the high bar they set requires effort, according to a new eMarketer report. Source: www.emarketer.com Millennial business

Adaptive cultures minimize predictability and encourage innovation. Source: www.gsb.stanford.edu “The Amazon culture is characterized by frugality, decentralized decision-making, and taking risks outside their core business. If you think about the culture that develops in most large successful firms, you can see how what’s required for success in mature businesses is almost the opposite. That is, an

It is interesting to observe that when it comes to online reviews, we use the terms “hotels” and “hospitality” in a generic way when we know they include a wide range of properties, from economy to luxury hotels. It is as if we consider that consumers’ expectations and behaviors are similar across industry segments when