Marketing Online

Looking for the latest information and news on the hospitality and hotel industry from across the world? Get the latest industry news from eHotelier online. Source: ehotelier.com Virgin Group has partnered with private investment firm, Bain Capital, to work on this new venture. The partnership is committed to exploring the creation of a global cruise […]

Shifting marketing dollars from television to online advertising can pay off. Source: www.gsb.stanford.edu Recall rates after exposure to the ad campaigns — and after adjusting for previous knowledge — were statistically indistinguishable between online and television. “It shows that internet ads can be just as effective as television ads,” 

In a study of display advertising platforms, including Google and DoubleClick, we discovered five factors that affect the viewability of an ad, or how likely the ad is to be seen, and we’ve highlighted them in this infographic. Source: www.thinkwithgoogle.com An ad served doesn’t necessarily equal an ad viewed, and digital advertisers and publishers are

Ryanair’s O’Leary and Emirates’ Clark interviews at industry conferences on the future of travel distribution Source: webintravel.com Both O’Leary and Emirates chief Sir Tim Clark predict drastically more direct, personalized distribution strategies made possible by digital platforms and big data analytics

Thomas Cook Group is aiming for 50% web penetration by 2015. Source: www.tnooz.com The digital transformation of the business is not getting the attention it deserves. Green was the driving force behind the modernisation of Thomas Cook, and it appears that everything is now place for it to reach the tipping point of 50% for

A growing number of companies are using natural language processing technology to analyze and enrich their data. This article looks at five leading NLP service providers that offer API integration. Source: www.programmableweb.com Natural language processing, or NLP, refers to a field of technology focused on the application of algorithms and mathematical models to analyze human

Europe is undoubtedly one of global tourism’s heavyweight contenders when it comes to international travel. Research from the United Nations World Tourism Organisation (UNWTO) showed that 563 million people visited Europe in 2013, which helped amass $489 billion in tourism receipts, making the content the highest performer in the world in both areas. Source: www.hospitalitynet.org

The truth is, you can create optimized pages that rank well without understanding complex algorithms. This post provides a simple framework for on-page topic targeting in a way that makes optimizing easy and scalable while improving the chances for higher rankings. Source: moz.com The question is“How can I easily incorporate these techniques into my content

Google’s exciting Material Design has been a rapidly growing trend amongst designers this year and in this post we take a deep dive into it’s purpose and how it will positively affect the UI design process. Source: marketblog.envato.com Material Design is a design language created for Google Android’s new OS which was announced in Summer 2014.

Booking.com seeks to become a tech provider for hotels and its work for Marriott brands’ websites is a harbinger of what’s going to happen next. Source: skift.com When users visit Marriott.it and click the search button they navigate to a Marriott-branded site powered by Booking.com where they can continue searching and booking in Italian. It