Internet Ads Can Be Better Than Television Ads To Build Your Brand

Shifting marketing dollars from television to online advertising can pay off.

Source: www.gsb.stanford.edu

Recall rates after exposure to the ad campaigns — and after adjusting for previous knowledge — were statistically indistinguishable between online and television. “It shows that internet ads can be just as effective as television ads,” 

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Internet Ads Can Be Better Than Television Ads To Build Your Brand

Shifting marketing dollars from television to online advertising can pay off.

Source: www.gsb.stanford.edu

Recall rates after exposure to the ad campaigns — and after adjusting for previous knowledge — were statistically indistinguishable between online and television. “It shows that internet ads can be just as effective as television ads,” 

Leave a Comment

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