With so many metrics for content marketing and even more tools to measure them, how do you know what to do? This framework covers eight types of metrics. It’s broken down by channel, so you can get specific examples of each metric.
The author has created a framework that covers eight types of possible metrics. Keep in mind that not all of these metrics apply to all types of content. The framework…
Yes, it’s that time of year again already. You haven’t even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to
These posts offer tips, tricks, and insights that could help you start your 2015 campaigns with a bang.
Priceline has been kicking it up into another gear over the past year, locking in acquisitions in a bid to improve the ultimate traveler experience.
The company appears to be entering a new phase of growth, moving from simply connecting the world’s hotels to stepping into personalization and end-to-end customer experience management. It’s no longer sufficient to just serve inventory; the company sees its role more as a place that not…
Amazon is poised to launch its own travel service, featuring drive markets for independent hotels and resorts, Skift has learned.
Google Analytics Demos & Tools, a new website geared toward helping Google Analytics developers tackle the challenges they face most often.
The site aims to make experienced developers more productive and to show new users what’s possible and inspire them to leverage the platform to improve their business through advanced measurement and analysis.
New mobile strategies are growing daily and the breadth of these strategies can be overwhelming at times. Differentiating between strategies and identifying the most effective ones that will drive mobile business, can be a
Launching last minute promotions will help sell unsold inventory. ->FALSE
Most hoteliers would think in order to sell perishable inventory, they should utilize last minute promotions. However, what is most often forgotten is that the mobile channel…
Millennials already make up an important share of US travel industry spending. As more millennials climb the corporate ladder, their unique travel habits show marked differences from their older peers. For example, they are surprisingly loyal, though surpassing the high bar they set requires effort, according to a new eMarketer report.
Millennial business travelers can be surprisingly loyal, though surpassing the high bar they set requires effort. The travel brands gaining…
Adaptive cultures minimize predictability and encourage innovation.
“The Amazon culture is characterized by frugality, decentralized decision-making, and taking risks outside their core business. If you think about the culture that develops in most large successful firms, you can see how what’s required for success in mature businesses is almost the opposite. That is, an emphasis on making your numbers, not taking risks, staying focused on today’s customers, incremental improvement, and increased centralization,”…
It is interesting to observe that when it comes to online reviews, we use the terms “hotels” and “hospitality” in a generic way
when we know they include a wide range of properties, from economy to luxury hotels. It is as if we consider that
consumers’ expectations and behaviors are similar across industry segments when it comes to online reviews.
1. Higher online ratings are associated with higher RevPar
2. More reviews…