Marketing Strategy Archivos - Page 2 of 3 - Travel Performance Marketing Agency Spain

Study: How Millennials Travel Differently Compared to Generation X and Mature Travelers

FRANCESCO CANZONIERE / Hotel Distribution, Hotel Marketing, Marketing Strategy, Travel Distribution, Travel trends

In 2014, Hipmunk launched its annual Millennial Travel Habits Study to uncover how millennials travel differently than their generation X and mature traveler counterparts. What we found was enlightening, informative and oftentimes humorous. Did you ever expect a millennial to be willing to stand for the duration of a flight to save a few bucks? Neither did we. Once again,…

Source: blog.hipmunk.com

The main conclusions of the study seem to fall in line with prevailing Millennial traits. Technology and design focused products and services resonate well with the younger generation, provided they’re cost effective and efficient.

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New Evidences Of Travel Brokers’ Use Of Google Limited Offers Ads To Sell Directly Online

FRANCESCO CANZONIERE / Google, Google Hotel Finder, Hotel Distribution, Hotel Marketing, Marketing Strategy, Search Engine Marketing, Travel Distribution

While examining Hotel Ads today using our favorite search query we spotted a new format for Limited Offers in Google Hotel Ads which allows the user to book using Google Wallet. This is the first time we’ve seen this combination of technologies used together, and the first time we’ve seen Google Wallet on desktop.

Images and a walkthrough of the entire experience after the hop…

Source: www.koddi.com

Even hotel brokers, that were not supposed to sell directly, can now sell hotel rooms easily through Google’s B2C platform. What hoteliers consider their B2C competitors may change shortly… If you do not know about Google limited offers see more on this good article

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The PATH-TO-PURCHASE: Statistics, Insights and Experts’ Opinions

FRANCESCO CANZONIERE / digital advertising, Hotel Marketing, Marketing Optimization, Marketing Strategy, Usability

Source: www.emarketer.com

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Facebook New Places Directory Aims to Win the Battle for Local Search

FRANCESCO CANZONIERE / Facebook, Hotel Distribution, Hotel Marketing, Marketing Strategy, mobile marketing, Social Media, Travel Distribution, Travel trends

Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was

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Deloitte’s 2014 Holiday Survey: Holiday Spending is Expected to Increase Overall

FRANCESCO CANZONIERE / Marketing Strategy, mobile marketing, Restaurants, Revenue Strategies, Reviews, Social Media

Consumers report that their holiday spending will be up this year, as they continue to change their shopping habits as well as their expectations of…

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Factors Affecting Your Local SEO Strategy on Google

FRANCESCO CANZONIERE / Google, Hotel Marketing, Marketing Strategy, mobile marketing, SEO

How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.

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Twitter Tweaks its Algorithm to Improve Relevance

FRANCESCO CANZONIERE / Marketing Optimization, Marketing Strategy, Social Media, Twitter

How experimentation informs the continued improvement of your home timeline.

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What Drives Online Hotel Choice, a Cornell Eye Tracking Study

FRANCESCO CANZONIERE / Branding, Google, Google Adwords, Hotel Marketing, Marketing Optimization, Marketing Strategy, Search Engine Marketing, SEO, Travel Distribution

Source: www.hotelschool.cornell.edu “We found that when people are browsing through search results, they tend to look more frequently at hotel names than any other feature, and that pictures of the hotel appear to be hugely influential during both stages of the search. Our next project will be to dig more deeply into what we uncovered

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7 Signs It’s Time To Outsource Your Marketing

FRANCESCO CANZONIERE / Marketing Strategy

Most companies try to keep their work internal, hiring new employees to fill specialized positions, such as marketing management, rather than outsourcing work. This approach is advantageous in many ways, since it allows companies to keep tight control over their flow of work, and in some cases, it keeps costs […]

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High-tech NH hotel in Madrid adds 3D telepresence, startup aid – Tnooz

FRANCESCO CANZONIERE / Hotel Marketing, Marketing Strategy, NH Hotels, Travel trends

NH Hotels has revamped its flagship hotel in Madrid to showcase 3D holographic telepresence technology, which can be rented out.

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