Airbnb

Booking.com Promotes More Rivals For Hotels Adding 5,100 Homestay Listings

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Booking.com, the OTA giant, has debuted 5,000 homestay listings — separate from its other vacation rental offerings.

Source: www.tnooz.com

If Booking.com is committed to the “homestay” category, it is entering the turf of Airbnb, the current market leader in short-term rental customers.

“Homestays” is now a category that Booking.com users can filter on. It’s distinct from “Apartments,” “Holiday homes,” “Villas,” “Guest houses”, “Bed and breakfasts,” “Hotels (with kitchen),” and “Hostels.”

Significantly, Booking.com is not requiring a credit card in advance to secure a homestay in many of the listings Tnooz saw. That makes it different from many Airbnb listings. 

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Study: a 10% Increase in Airbnb Supply Results in a 0.35% Decrease in Local Hotel Room Revenue

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Airbnb is having a real financial impact on the hospitality industry, and it’s time for incumbents to acknowledge and meet the challenge.

Source: www.thestreet.com

According to a recent report from Boston University, a 10% increase in Airbnb supply results in a 0.35% decrease in hotel room revenue, which translates into a 13% impact on revenue in Austin, Texas, which is home to the highest Airbnb supply.

This study also found that lower-priced hotels and hotels that don’t cater to business travel are the most affected by Airbnb. As a result of these impacts, the researchers found, hotels are reducing prices in an effort to stay competitive.

“Our work provides empirical evidence that the sharing economy is making inroads by successfully competing with, and acquiring market share from, incumbent firms,” the report reads.

Airbnb “is going to put out an additional supply of lodging rooms, and anytime you increase supply, holding demand constant, Economics 101 effectively means that prices go down,” Carroll said in a phone interview. “Airbnb is not driving demand, they’re probably shifting demand from some other hotels.”

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Is Airbnb a Distribution or Hospitality Company? | Travel Research – Industry Events – PhoCusWright Conference

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PhoCusWright’s custom market research and travel industry expertise help companies with strategic direction, trend and impact analysis, organizational transformation, IT planning, e-business development, usability studies, and competitive analysis. Our travel research knowledge helps companies in a variety of market segments make profitable decisions.

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How Airbnb & Other Big Companies Increase Conversions Using the Psychology of Desire

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Leverage the psychology of desire and you’ll increase landing page conversions. Successful brands are already doing it – here’s how you can do it too.

Source: unbounce.com

To create desire for your product, you need to:
– show people how using your product or service will either reduce pain or increase pleasure in their lives
– reassure them that is a perfectly acceptable behavior to undertake.
Airbnb creates desire for their service by using beautiful product images. By using professionally-shot photographs that showcase the properties at their absolute best, they increase individual incentive to stay at one.
-> Adding appealing images, Airbnb increases expected pleasure/perceived quality and social approval for these non conventional accommodations.

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