Your landing page copy should inspire people to take action – not make them jump through hoops. Here’s a psychological framework for reducing friction.
According to Fogg’s model, behavior occurs with the presence of three elements: motivation, ability and triggers. When the expected behavior doesn’t take place, it means that one of the three elements is missing.add your insight…
Average star rating and costs for city hotels are listed, along with «View hotels» link that delivers results page for hotels in the relevant city.
Listed just under the city’s weather info, Google’s knowledge graph for city searches now includes the city’s average hotel star rating, costs, and a link to “View hotels.”
If you have multiple pages from the same domain appearing in Google\’s search results they will count as a single impression.
“…impressions looks at the site, not at the URLs. So if you have a query where we show 3 URLs from your site, the old one counted that as 3 impressions, while the new one shows just 1 impression.”
This means that if you have multiple pages from the same domain…
A new study by Barilliance indicates that up to 31% of ecommerce site revenues were generated from personalised product recommendations during Q4 2014.
The conversion rate of visitors who clicked on product recommendations was found to be 5.5 times higher than the conversion rate of non clicking customers.Above the fold recommendations were found to be 1.7 times more effective than below the fold recommendations.Out of the 20+ product recommendations types that…
85% of People Select One of the Best Flight Results When Offered on Google Flights
Google isn’t just dominating search, but digital advertising across the board.
TripAdvisor is starting to use the assets from some of its recent acquisitions with the launch of what it calls a «Neighbourhoods» service.
Expedia’s recent acquisitions might make it the biggest fish in the pond, but Priceline Group appears to have its sights set on growing the pond itself.
Most of Expedia’s strategy is focused on defending the US market, whilst Priceline’s growing focus is on technology, new markets and products.
Get your social media platforms optimized with the right image sizes and stand out from the crowd.
According to Google Search data, «staycations» are more popular than ever, and those looking to get away are escaping to unexpected destinations. For more insights into summer travel, check out the infographic.
Where are people across the U.S. looking to stay this summer?
Hint: It’s closer to home than you think. The most popular hotel
destinations are often the ones just down your street.
New York City is the most-searched destination for New YorkersWashingtonians…